Lloyds Banking Group
Marketing Manager - Affluent, Savings and Investments - 12 Month FTC
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Marketing Manager - Savings and Investment (12 Month FTC)
Location: Halifax or Leeds Salary: £61,344 – £68,160 (Full-time, hybrid)
About the Role
This exciting role involves managing the Customer Lifecycle Management (CLM) marketing plan for a key business area, focusing on deepen and retain activity across critical customer segments. The Marketing Manager will:
- Own the execution of marketing activities to drive innovation and performance.
- Collaborate closely with Full Funnel, Accelerator, and partner teams in a fast-paced, agile environment.
- Lead test-and-learn approaches, scaling successful strategy while optimising performance.
Key Responsibilities
Strategic Campaign Leadership
- Define and test hypotheses to improve customer engagement and retention.
- Work in agile pods to deliver high-impact, innovation-driven campaigns.
- Handover successful activity to Growth, CRM, and Campaigns & Social Accelerator teams for automation.
Customer-Centric Marketing
- Ensure a deep understanding of customer behaviour, needs, and journeys to inform decision-making.
- Data-driven decision-making – Track performance, optimise campaigns, and report outcomes.
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Modern Marketing Agility
- Stay abreast of trends, channels, and emerging technologies to enhance effectiveness.
- Balance execution speed with high-performing collaboration.
What We Look For
Core Experience & Skills
- Full-funnel marketing expertise, including CLM campaigns and cross-sell/upsell strategies.
- Agile working – Proven ability to prioritise, manage dependencies, and deliver results in a fast-moving environment.
- Innovation & test-and-learn – Experience refining strategies based on insights and data retention.
- Commercial acumen – Ability to link marketing activities to measurable business outcomes and ROI.
- Collaborative mindset – Thrives in multi-team environments with a "we over me" approach.
Attitude & Values
✔ Customer-first – Always considers how decisions impact the customer experience. ✔ Resilient & accountable – Takes ownership of outcomes and embraces continuous learning. ✔ Thoughtful advocate – Supports DE&I initiatives at the organisation.
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Flexibility: We welcome applications from non-traditional paths—if your skills are transferable, apply anyway!
Why Join Us?
We’re transforming banking for 28 million customers and growing—would you like to be part of it?
Connected to industry-leading benefits, we provide:
- Generous pension match (~15%), performance bonuses, and employee share schemes.
- 30 days’ holiday (+ bank holidays), adaptable well-being benefits, and flexible parental leave.
- Disability-inclusive recruitment, including interview guarantees under the Disability Confident Leader programme.
- Workplace adjustments if needed for hybrid and flexible working.
Craft a future where marketing drives both customer loyalty and business growth. Apply now! 🚀
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