Lloyds Banking Group
Marketing Manager - Affluent, Savings and Investments
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Marketing Manager – Savings and Investment (12 Month FTC)
JOB TITLE Marketing Manager – Savings and Investment
SALARY £61,344 – £68,160 per annum
LOCATIONS Halifax, Bristol, Chester or Leeds
WORK PATTERN Full-time, hybrid (2 days/week or 40% office-based) Adaptable for colleagues with disabilities, with adjustments available under our Flexibility Works policy.
About the Role
We are seeking a Marketing Manager to drive and execute the Customer Lifecycle Management (CLM) strategy within our savings and investment business area. You will own performance outcomes, deliver deepen-and-retain activities, and collaborate across Full Funnel, Accelerator, and partner teams.
Key Responsibilities
- Lead the execution of the CLM marketing plan, ensuring accountability for deepen and retain strategies across key customer segments.
- Define marketing hypotheses, shape test-and-learn initiatives, and deliver against agreed KPIs while maintaining a data-driven approach.
- Work in agile pods to solve complex marketing challenges, driving innovation at pace in cross-disciplinary teams.
- Oversee the transition of successful campaigns into automated Growth, CRM, and Campaigns & Social Accelerator processes.
- Ensure a deep understanding of customer behaviours, needs, and journeys to align marketing plans and priorities.
- Leverage data and insight to optimise performance, report outcomes, and enhance campaign effectiveness.
- Stay ahead of marketing trends, technologies, and channels to continuously improve strategies.
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- Champion a culture of strong execution, agile delivery, and collaboration, contributing to team performance and collective success.
What We Offer
We’re investing hundreds of millions into people, places, and technology to transform how we serve our 28 million customers. Join us as we grow and shape the future—ideally, you’ll be part of it.
Our benefits package includes:
- 15% pension contribution
- Annual bonus & share schemes (including free shares)
- Flexible shopping discounts
- 30 days’ holiday + bank holiday days
- Wellbeing support & robust parental leave policies
- Diversity, inclusion, and accessibility lead, with initiatives such as:
- Menopause health package
- Dedicated Working with Cancer Initiative
- Reasonable adjustments through the Disability Confident Scheme (guarantee interviews for eligible applicants)
- Recruitment flexibility (e.g., disability-adjusted working patterns)
We recognise that skills and experience come in many forms—if you have relevant aptitude, we’d love your application.
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What We’re Looking For
Essential Experience & Skills
- Full Funnel & Customer Lifecycle Marketing expertise in deepen-and-retain strategies.
- Experience in cross-sell/upsell campaigns driving incremental customer and commercial value for financial services (preferably in savings/investments).
- Background in agile methodologies, fast-paced collaboration, and managing dependencies across multi-functional teams.
- Ability to prioritise, test-and-learn, and scale effective activity based on data-driven insights.
- Strong commercial acumen, with an ability to balance customer-centricity with ROI-driven business goals.
Core Values & Behaviours
We seek individuals who embody these principles: ✔ Collaboration: Actively work ‘we’ rather than ‘me’ ✔ Accountability & Integrity: Take ownership of outcomes ✔ Customer Obsession: Align all decisions with customer needs ✔ Growth Mindset: Curiosity, openness to learn, and continuous improvement
Ready to thrive in a fast-paced, evolving environment? Apply today and join a team committed to inclusion, innovation, and performance.
🔗 [Read more & apply] (link to go here)
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