Legends Global (Europe)
Marketing Manager
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Olympia is more than an exhibition venue, conference centre and live-event space - it’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. Olympia is recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction. Beyond the walls of our venue, Olympia is on the ground, working to invest in people, strengthen our communities, and protect the environment.
Olympia is undergoing a period of change. In 2017, the venue was bought by a consortium led by Yoo Capital and Deutsche Finance international. Work is currently underway to transform the wider estate into a cultural hub of which Olympia Events will be the central part. Once complete, the estate will include a new theatre, music venue, two hotels, over 30 eateries, world-class office space and over two acres of public realm. More information can be found at https://olympia.co.uk/
About The Role
The Marketing Manager – F&B will lead the planning and delivery of marketing strategies for F&B concepts across Legends Global’s UK and European portfolio. Operating within the central marketing team, this role will take strategic ownership of F&B marketing activity, partnering closely with central and venue-based F&B, Operations, and Insight teams to drive commercial performance and elevate the guest experience.
You will be responsible for shaping and executing compelling, insight-led campaigns that bring food and beverage offerings to life across major football stadiums and conference centres.
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Key Responsibilities
- Develop and deliver marketing strategies and campaigns that drive F&B sales, guest engagement, and commercial performance.
- Lead integrated marketing activity across digital, social, CRM, print, and in-venue channels.
- Oversee the creation of menus, POS, content, and promotional assets, ensuring strong brand consistency and customer appeal.
- Manage agencies, photographers, and creative partners to deliver high-quality work on time and within budget.
- Use customer, market, and performance insights to optimise campaigns and identify growth opportunities.
- Monitor industry trends and consumer behaviour to inform marketing plans and F&B innovation.
- Act as the marketing lead for F&B across assigned venues, partnering closely with operational and venue leadership teams.
- Collaborate with UK and international stakeholders to deliver locally relevant campaigns while maintaining brand standards.
- Support and mentor junior team members, promoting best practice across the marketing function.
About You
- Degree in Marketing, Hospitality Management, Business, or related field
- Marketing experience, ideally within hospitality, food & beverage, leisure, sport, or events
- Proven ability to manage multiple projects and campaigns simultaneously
- Strong commercial awareness with experience turning insights into effective marketing activity
- Experience managing agencies, creative suppliers, and content production
- Good understanding of content strategy, digital marketing, social media, POS, and brand assets
- Working knowledge of Adobe Creative Suite or similar design tools
- Excellent communication and stakeholder management skills
- Strong understanding of consumer trends and guest experience in fast-paced environments
- Experience across multiple venues, regions, or international markets is advantageous
- Flexibility to support key events, launches, and content production outside standard hours when required
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Sustainability Responsibilities
- Continuously improve your knowledge of Olympia Events’ sustainability programme - the ‘Grand Plan’. Complete all training provided and promote sustainability practices to meet our Grand Plan objectives
- Follow and promote all sustainable workplace policies and procedures and seek ways to make your department more sustainable by taking an active role to initiate change
Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups) that attend our premises. As a consequence, Olympia Events may require any successful applicant to complete a DBS Check prior to working in our business.
Olympia Events is committed to Equality, Diversity and Inclusion and expects all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders.
This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over according to the changing needs of the business.
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