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Marketing Manager
We are looking for a creative Marketing Manager to lead marketing across Data Direct and entities at a pivotal stage of growth. You will be responsible for building and executing integrated marketing strategies that span two business units, driving brand awareness, pipeline generation, and customer engagement across our SaaS platform.
This is a broad-scope role requiring someone equally comfortable setting strategy and rolling up their sleeves. You will own our social presence, lead our SEO and digital engagement efforts, and oversee our events program, working closely with Sales, Product, and Customer Success to ensure everything is tightly aligned with business objectives.
You'll own our marketing function — with real freedom to build, test, and scale.
Originally we are looking in Belfast with business trips to Dublin regularly.
What you'll actually do
- Cross-Entity Marketing Leadership
- Take full ownership of marketing across both Data Direct entities, ensuring coherent strategy, consistent brand positioning, and coordinated execution.
- Develop and manage separate marketing plans for each entity where required, while identifying shared opportunities and efficiencies.
- Report on marketing performance at group level, providing clear insight to senior stakeholders.
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Product Launches & Go-to-Market
- Bringing new products to market isn't "write a press release and post on LinkedIn." You'll build full GTM strategies — positioning, messaging, launch playbooks — making sure sales knows exactly what to say and the market knows exactly what to hear.
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Growth & Lead Generation Through Content
- Content is your primary growth engine. Blog posts, case studies, whitepapers, email sequences — everything has to drive pipeline, not just "maintain an online presence." You'll build a machine where every piece of content pulls a real business result.
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SEO as a Growth Channel
- Organic isn't a nice-to-have — it's a fully-fledged channel with KPIs. You own it end-to-end: keyword strategy, on-page, technical SEO, link building, rankings tracking.
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Social & Brand
- LinkedIn and beyond — not a news ticker, but a way to build authority and generate inbound. You plan, write, test formats, and live by the numbers.
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Events & Community
- Conferences, webinars, owned events — you make sure every single one delivers ROI, not just a "we showed up" checkbox.
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Sales + Product Alignment
- Tight collaboration with sales (enablement, campaigns, deal support) and product (launch comms, roadmap messaging). You're the bridge between what we build and how the market hears it.
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Who you are
- 4–8 years in B2B marketing, at least 2 in SaaS or tech
- You've launched products and built GTM strategies — not from a template, but with real intent
- Content is a growth tool to you — you know how it converts, not just how it reads
- SEO doesn't scare you: you're comfortable on both the technical and content side
- HubSpot (or equivalent) is your daily driver
- You're data-driven: Google Analytics, SEMrush, and a good dashboard are normal, not a chore
- You have experience managing marketing across multiple brands, products, or business units simultaneously
- You own and grow social media channels in a B2B context, particularly LinkedIn
- Experienced planning and delivering events programs including conferences, webinars, and hosted events
- Diligent with managing budgets, agencies, and external suppliers
- You don't wait to be told what to do — you own it
What we offer
- Competitive salary (let's talk)
- 25 days annual leave + bank holidays
- Real impact — you're not an executor, you're building marketing from the ground up
Send your CV + a few lines about yourself. We review applications on a rolling basis — no need to wait for a deadline.
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