Helping Hands Home Care
Marketing Manager
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Marketing Manager
Marketing Manager
Location: Alcester / Hybrid Salary: £45,000 per year
About the Role
At Helping Hands, kindness is our foundation. From our first kitchen-table beginnings to our thousands-strong team today, we are united by one belief: everyone deserves to live well in the place they call home.
As one of the UK’s leading home care providers, we’re looking for a talented Marketing Manager to join our growing team. If you’re passionate about delivering impactful campaigns, creativity, and using insight to drive commercial success, we want you on board.
Your role will be pivotal in shaping how Helping Hands connects with customers and families across the UK, ensuring our marketing strategy aligns with our mission to deliver extraordinary care.
What You’ll Be Doing
- Planning and coordinating integrated national marketing campaigns across multiple channels (digital, social, PR, print, and paid media)
- Developing campaign briefs, timelines, and content plans
- Collaborating with internal teams, agencies, and media partners to deliver high-quality, on-brand campaigns
- Utilising audience insight, research, and performance data to refine and optimise campaign effectiveness
- Monitoring results to identify growth opportunities and ROI improvements
- Supporting a test-and-learn approach to maximise engagement and commercial success
- Ensuring on-time delivery, brand consistency, and exceptional customer experience
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Key Responsibilities
- Drive brand awareness, customer enquiries, and business growth through strategic marketing initiatives
- Align marketing strategies with commercial objectives
- Maintain a data-driven mindset to measure and enhance campaign performance
- Work in a fast-paced, ambitious environment with clear attention to detail
- Foster strong relationships with stakeholders, partners, and external agencies
What We’re Looking For
We seek a commercially astute marketer who blends creativity with strong organisational and analytical skills, passionately dedicated to delivering results.
Essential
- Proven experience in delivering integrated multi-channel marketing campaigns
- Strong project and stakeholder management ability
- Data-driven approach with an aptitude for converting insights into actionable strategies
- Excellent communication skills and relationship-building expertise
- Balanced creative and commercial mindset
- Ability to prioritise and manage multiple projects effectively
- Focus on brand consistency, quality, and customer experience
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Nice to Have
- Experience in senior roles within home care, healthcare, or wellness industries
- Familiarity with digital marketing tools, analytics platforms, and performance metrics
Why Helping Hands?
Join a team that thrives on passion, purpose, and performance—where your work makes a meaningful difference in people’s lives.
- Make an impact: Lead campaigns that enhance quality of life for hundreds of customers.
- Grow with purpose: Work in an ambitious marketing team shaping a national brand.
- Believe in what you do: Join a business where people-centred values drive every decision.
- Thrive in an inclusive culture: We champion diversity, fairness, and belonging. All applications are assessed against equality standards.
At Helping Hands, we___||_ ensure that extraordinary care fuels extraordinary careers. Apply now!
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