Wiley
Marketing Manager
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Marketing Manager
Field Marketing Manager (Core Accounts) – Americas & EMEA
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition redefines what’s possible in science and learning.
About the Role
Position Overview: We are seeking a customer-focused, sales-aligned Field Marketing Manager to support marketing efforts for our Core account segment across the Americas and EMEA. This is a high-volume, high-impact role requiring a marketer who thrives at the intersection of strategy and execution.
The role partners closely with sales, product marketing, revenue operations, and campaign teams to deliver localized, field-ready account-based marketing campaigns and programs that drive pipeline growth, customer retention, and account expansion across ~3,500 Core institutional accounts.
The ideal candidate is a true sales partner—not an order taker—bringing strategic thinking to reactive requests, challenging assumptions, and proactively identifying value-drivers for customers and revenue.
Key Responsibilities
Sales Partnership & Account-Based Marketing
- Serve as the primary field marketing partner to Core account managers in the Americas and EMEA, building trusted relationships to enable proactive, strategic marketing support.
- Execute 1:1 and 1:few account-based field marketing activities aligned with regional priorities and account plans.
- Evaluate sales requests critically—ensuring alignment with business objectives before allocating resources.
- Support the creation and adaptation of account-specific customer materials, including:
- Presentations
- Pitch decks
- One-pagers
- Email templates
- Collaborate with account managers to identify upsell and cross-sell opportunities for non-journal products (e.g., Journal Backfiles, Online Books, eMRWs, Wiley Digital Archives, Cochrane Library).
Campaign Development & Execution
- Partner with Global Demand Generation & Global Conferences & Events to develop Core-related campaign and event strategies driving:
- New logo acquisition
- Pipeline generation
- Customer retention/expansion
- Work with product marketing to tailor messaging for Core institutions across customer lifecycle stages (acquisition, onboarding, renewal, expansion).
- Translate product and value propositions into practical, field-ready content resonating with academic and healthcare library decision-makers.
- Brief and collaborate with shared services teams (campaigns, digital marketing, design) to execute marketing programs, ensuring quality and business relevance.
- Localize global campaigns for regional/market relevance, accounting for variations in:
- Library buying behavior
- Consortium structures
- Decision-making processes
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Measurement, Reporting & Insights
- Track and report on field marketing performance metrics, including:
- MQLs, SALs, SQLs
- Marketing-impacted pipeline
- Marketing-impacted revenue
- Maintain accurate Salesforce campaign records, ensuring proper attribution to pipeline/revenue outcomes.
- Provide regular account/market insights to leadership to inform strategy and resource allocation.
- Contribute to monthly business reviews with data-backed summaries of marketing impact.
Cross-Functional Collaboration
- Bridge B2B and B2C marketing boundaries, coordinating account-level activities where institutional and end-user marketing intersect.
- Partner with Customer Education & Customer Success teams as appropriate, maintaining clear role boundaries while supporting shared goals.
- Contribute institutional/regional expertise to cross-functional planning and campaign development.
Required Qualifications & Experience
- 6–8 years of B2B marketing experience, ideally in field marketing, account-based marketing, or demand generation.
- Proven track record of partnering directly with sales teams to support:
- Pipeline growth
- Customer retention
- Account expansion
- Experience adapting content/campaigns for local markets, with Americas/EMEA regional exposure preferred.
- Salesforce proficiency (reporting, campaign management, data hygiene) + marketing automation platforms.
- Strong project management skills to handle multiple concurrent campaigns and stakeholders in a matrixed organization.
- Excellent written/verbal communication—able to translate complex value propositions into compelling, customer-facing content.
- Bachelor’s degree in marketing, business, communications, or a related field.
Preferred Qualifications
- Experience in scholarly publishing, academic libraries, or healthcare information (or adjacent B2B subscription/SaaS industries).
- Familiarity with:
- Academic library buying cycles
- Consortium-based purchasing
- Institutional procurement processes
- Experience with Salesforce Marketing Cloud (SFMC) or similar enterprise platforms.
- Marketing expertise for institutional buyers (as opposed to individual consumers) with long, complex sales cycles.
- Understanding of open access publishing models and transformative agreements as a plus.
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Key Competencies
- Sales alignment: Builds credibility with account managers through relevant, timely, high-quality support.
- Strategic judgment: Distinguishes between high-value and low-value requests; pushes back constructively when needed.
- Regional sensitivity: Recognizes geographic/cultural differences in institutional markets and adapts accordingly.
- Operational discipline: Manages campaigns, timelines, and stakeholder expectations across a matrixed, multi-team environment.
- Data-driven mindset: Uses metrics/reporting to prove marketing impact rather than relying on anecdotes.
- Collaborative working style: Forges effective partnerships across functions (even with unfamiliar stakeholders).
What We Offer
- Influence marketing strategy for a high-growth institutional account segment within a global leader in research publishing.
- Collaborate with a globally distributed team valuing advanced thinking and measurable impact.
- Competitive compensation & benefits package.
- Professional development opportunities in a science/education-centric company.
Wiley has transformed knowledge into discovery for 200+ years, empowering scientific breakthroughs, educational advancements, and游댮 랑-talet innovations shaping the world.
Join us. Your work can change everything.
Equal Opportunity Employer/Affirmative Action. We evaluate all qualified applicants without regard to race, color, religion, sex, gender identity/expression, national origin, disability, status as a protected veteran, or any other basis prohibited by law.
Applications require a resume/CV—attach via job portal.
Salary Range (UK, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, Spain): 40,200 GBP – 57,533 GBP (public facing range; final offers based on non-discriminatory factors including location, skills, and seniority).
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