Corston Architectural Detail
Marketing Manager - Email & CRM
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Marketing Manager - Email & CRM
Department: Marketing
Location: Kingsway UK
Compensation: £36,000 - £38,000 / year
Description
We are looking for a Marketing Manager - Email & CRM to take ownership of our email channel and help shape how we engage customers across the full lifecycle.
This is a hands-on role suited to someone with around 4-5 years’ experience who enjoys both execution and optimisation. You’ll be responsible for planning and delivering campaigns, building automated journeys, and using data to continually improve performance.
Working in HubSpot, you’ll collaborate closely with marketing, content, design, and sales teams to ensure email activity supports both brand engagement and commercial growth.
We’re looking for someone who is commercially minded, detail-focused, and confident managing email as a key revenue-driving channel, while contributing to broader marketing campaigns.
Key Responsibilities
- Email Campaign Delivery & Optimisation
- Plan, build, and execute email campaigns end-to-end, from briefing through to launch and performance analysis
- Translate wider marketing activity (campaigns, launches, content) into effective, customer-focused email communications
- Ensure all email activity supports both engagement and revenue objectives
- Work closely with internal teams to ensure email amplifies activity across paid, organic, and web channels
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CRM Segmentation & Lifecycle Marketing
- Manage audience segmentation to deliver targeted, personalised campaigns
- Build and optimise automated workflows and lifecycle journeys (e.g. onboarding, re-engagement, post-purchase)
- Continuously review journeys to improve relevance, reduce fatigue, and increase conversion
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Performance & Insight
- Monitor and report on campaign performance, including engagement, conversion, and revenue
- Use A/B testing and data insights to drive continuous improvement
- Identify opportunities to optimise the customer journey and increase customer lifetime value
Skills, Knowledge and Expertise
- 4–5 years’ experience in email or CRM marketing
- Hands-on experience planning and delivering email campaigns
- Strong experience with segmentation, automation, and lifecycle journeys
- Experience using HubSpot (or similar CRM platforms)
- Confident analysing data and translating insights into action
- Comfortable working cross-functionally in a fast-paced environment
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Nice to Have
- Experience in e-commerce or lead-generation environments
- Familiarity with customer journey mapping and lifecycle strategy
Benefits
- Free on-site parking
- On-site Gym
- Family & Friends discount on Corston Products
- 25 days annual leave + 8 Bank Holidays
- 4% Employer Contribution to Pension, 5% of salary by the employee
- 4 x Salary Life Cover
- Opportunity to work in a high-end environment and for a company that is continually growing internationally, which offers many more career opportunities
Please note that we operate as a fully on-site business, as we believe that collaboration is best when we all work together, so you will need to be able to commute to Malmesbury, Wiltshire, 5 days a week for work.
Please also note that it may take a week or two to get back to applicants regarding the outcome of your submission.
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