The Role: Marketing Manager (Global Wealth)

This delivery-focused role targets an exceptional professional obsessed with shaping exceptional experiences and campaigns for our ultra-high-net-worth (UHNW) global audiences. In United Kingdom, you will manage, shape, and execute all marketing activity (campaigns, research, events, advertising, and go-to-market support) for Global Wealth audiences. Globally, collaboration with regional and country marketing leads and teams is critical to develop internationally resonant campaigns and optimise cross-market audience touchpoints.

Core Requirements:

• Strong stakeholder management and project management skills.
• Experiences in operations spanning multiple locations, aligning strategies under a unified audience-first and brand-centred vision.
• Track record of delivering across the full marketing mix, with a proven capacity to measure, assess, and report on the impact and ROI of marketing activity.

Key Responsibilities

UK-Based Duties:

• Lead Marketing Manager’s to create, refine, and consolidate the The Private Office marketing plan, working seamlessly cross-functionally to develop:

  • Compelling messaging, assets, and campaign toolkits
  • Execute these initiatives within timeframe and budget constraints.

• Design integrated campaigns driving:

  • Brand awareness
  • Lead generation
  • Client nurturing across the entire customer lifecycle.

  Equip internal teams with actionable documentation while continuously monitoring, refining, and reporting campaign performance.

• Plan and execute multi-channel marketing including strategic collaboration with internal teams to deliver high-impact social, digital, and experiential campaigns tailored to:

  • UHNW client and partner audiences

• Data-driven decision-making:

  • Analyze campaign performance meticulously and present post-campaign reports to distill strategic insights.

• Manage external agencies and suppliers, ensuring:

  • Quality delivery standards
  • Creation of curated, invitation-only immersive UHNW experiences.

• Overse content strategy for UHNW audiences, aligning with:
  • Identifiable themes and topics
  • Emerging growth segments to ensure continuous relevance, differentiation, and engagement.

Global Duties:

• Collaborate with regional marketing leads to develop and integrate:
  • Scalable frameworks and frameworks
  • Localization strategies
  • Global toolkits and playbooks with dual aims:
    • Maximising impact and consistency
    • Enhancing commercial return
• Lead the global content calendar for The Private Office, ensuring coordinated execution across regions, markets, and channels with a unified audience-first philosophy.
• Partner closely with Brand Team to leverage:
  • flagship publication: The Wealth Report.
  • Strategic positioning and targeted audience relevance for key UHNW segments.
• Work with global marketing and communications teams (PR, internal comms, content, social, digital, creative) to:
  • Align initiatives with market-specific themes and audience insights.
  • Amplify impact by syndicating learnings across channels.

Professional Experience and Personal Skills Profile

Qualifications & Experience:

• 3-4 years in a marketing manager role (client or agency).
• Demonstratable proficiency in leveraging insights and data to enhance targeting, personalisation, and campaign design.
• Fundamental passion for content strategy alongside strong copywriting and operational skills.
• Track record in innovation leadership across large-scale multi-channel projects.
• Awareness or experience with global property markets or UHNW audiences is a bonus; not mandatory.

Key Personal Traits:

• Confidence and articulate communication: Ability to engage strategic stakeholders across all corporate levels.
• Strong organisational aptitude, managing deadlines and budgets with precision and flexibility.
• Adaptable, cooperative collaborator: Thriving in diverse multidisciplinary teams.

Additional strength:

• Marketing qualifications or relevant equivalent credentials.

Compensation

• Competitive salary on offer.

Additional Notes:

This direct search is conducted by Knight Frank. Unsolicited CVs, regardless of approved source or PSL channel, will not be considered, and no fees will be paid.