The Event Academy
Marketing Manager - Hospitality & Leisure
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Marketing Manager - Hospitality & Leisure
Large holiday resort in North Devon is recruiting for an experienced and commercially minded
Marketing Manager
Sector: Hospitality & Leisure
Title of Role: Marketing Manager Reporting to: Senior Leadership Team Direct Reports: None initially (will work closely with an external marketing agency) Salary: Competitive package, dependent on experience Location: Ilfracombe, North Devon Working Pattern: On-site (with some flexibility) Hours: 40 hours per week (Full-time), Monday–Friday, with flexibility during peak periods and events Start Date: 1 July 2026 Interview Details: Applications considered as soon as possible
About the Role
This newly created permanent full-time position will shape the resort’s marketing strategy, drive brand awareness, support revenue growth, and enhance the guest experience. Responsibilities will include:
- Leading all marketing activity as the key link between the resort and its external marketing agency
- Overseeing campaign planning and digital performance
- Managing brand strategy, content creation, and website collaboration
- Managing agency relationships and controlling the marketing budget
- Collaborating cross-departmentally for cohesive business alignment
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Responsibilities
Your key duties will include:
- Developing and executing a commercially driven marketing strategy to strengthen the resort’s brand positioning
- Planning and managing campaign initiatives (digital, traditional, and experiential) to boost visibility
- Overseeing digital marketing performance, with a focus on analytics, SEO, paid media, and social media engagement
- Co-ordinating high-quality content creation for websites, blogs, email, print, video, and social channels
- Managing the external marketing agency, ensuring goals are aligned and KPIs are achieved
- Reporting to senior leadership, demonstrating clear ROI for marketing spend and strategies
- Collaborating with IT, operations, sales, and finance teams to ensure consistency and persuading cross-departmental buy-in
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Requirements
Candidates must have:
- Extensive marketing experience, preferably within hospitality, hospitality, or leisure sectors (tourism, conferencing, resorts)
- A proven track record of strategic marketing planning, campaign execution, digital growth, and brand direction
- Strong communication skills, adept at conveying ideas clearly to all stakeholders—internal and external
- Confidence in managing third-party agencies and setting clear performance objectives
- Exceptional problem-solving and resource management capabilities
- Basic understanding of PPC, SEO, content marketing, paid social, and analytics tools
- A forward-thinking, relationship-building mindset
A further requirement is the ability to safely handle and process sensitive data and financial information required for marketing objectives.
Interested candidates are requested to send a CV and covering letter in low-resolution PDF format. Application submission deadline: 24 June 2026.
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