Experis UK
Marketing Manager - Insurance
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Marketing Manager - Insurance
Marketing Manager - Insurance
Location: Paddington, London (hybrid working) Contract Duration: 4 months Rate: £450 – £550 per day (via Umbrella agency) Industry: Multinational high-street retailer
About the Role
Lead the marketing plans and campaigns for General Insurance, directing our brand, marketing, and trading efforts to drive financial services (FS) growth. As the Marketing Manager for Insurance, you will define marketing strategies for Pet, Home, and Travel Insurance and oversee execution, collaborating with Channel Owners to achieve these goals.
Key Accountabilities, Responsibilities, and Measures
- Develop and deliver the Insurance annual marketing calendar in conjunction with channel owners, ensuring alignment with marketing and trading performance targets.
- Create compelling creative and content to boost awareness, consideration, and conversion across all marketing channels while maintaining consistency with our brand essence and new FS brand strategy.
- Establish and monitor clear activity KPIs, including insights on category and competitor performance. Present regular updates in weekly trade/monthly performance meetings.
- Contribute to annual budget planning, ensuring tight financial control over marketing spend. Oversee the Month End marketing cost reconciliation for Insurance plans.
- Integrate Insurance marketing strategies across FS and retail, leveraging category adjacencies to maximize Cross-brand Business Unit (XBU) opportunities.
- Act as the primary marketing stakeholder for Insurance, engaging with channel leads, commercial teams in FS, and third-party relationship counterparts.
- Ensure full compliance with financial promotions regulations and maintain continuous professional learning to stay updated.
- Build and nurture relationships with agency partners (e.g., media, CRM, creative).
- Contribute to the evolution of the Insurance marketing and commercial strategy.
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Required Skills
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- Proven experience in financial services or insurance product marketing.
- Strong track record in campaign management across multiple platforms.
- Outstanding planning and analytical skills, with the ability to translate insights into actionable marketing plans.
- Excellent interpersonal skills—experience building and maintaining internal and external relationships.
- A keen eye for creative excellence and meticulous attention to detail.
- Adaptable and agile mentality, capable of pivoting priorities based on business needs and trading performance. Must comfortably manage multiple projects simultaneously.
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