Marketing Manager

I am recruiting for a suitably experienced Marketing Manager for our client, an established law firm, based in Wokingham, Berkshire.

This is a sole charged Marketing Manager role, for this position, experience within the Law industry is required.

You will be responsible for the development and implementation of the marketing and business development strategy.

Location: Wokingham - Hybrid Working Model - 37.5 hours per week.

Salary: Approx. £65,000 + benefits

Key Functions & Responsibilities

• Managing all matters relating to the marketing of the Firm both internally and externally.
• Development of the overall marketing strategy and tactical plan for the firm in conjunction with Marketing Partner and the Chief Financial Officer.
• Work with Department Heads to create and follow annual marketing and business development plans.
• Management of marketing budget.
• Strategic project management - when managing projects ensure that a holistic view of the firm's needs and requirements are considered and that all relevant stakeholders are brought along on the journey.
• Analyse market data and research insights which drives growth.
• Analysis and reporting of firm-wide and practice area marketing activity on a monthly basis and reviewing and reporting on ROI from marketing campaign/advertising.
• Create and execute targeted marketing campaigns and deliver engagements / events designed to raise the firm's profile and / or raise new enquiries.
• Use of client data to deliver carefully targeted activities to particular client segments.
• Management of the client database, content and scope of client database and continue development of its use as a marketing information system.
• Work closely with fee earners to proactively follow up all contact with clients and introducers, including researching cross selling opportunities for legal services and maintaining / enhancing relationships.
• Ensure directory submissions are completed and delivered on time.
• Advise on pitch strategy, prepare pitch documents, manage rehearsals for new business pitches and perform pitch debriefs.
• Execute projects on time, cost effectively and to a high standard.
• Manage client service providers including call centre receptionists and web chat operators, ensuring staff lists and annual leave information is up to always up-to-date.
• Responsible for the development and management of all advertising for the Firm.
• Manage complete process for marketing events, including design of invite, mailing list editing, collating of replies, confirmations, management of event and follow up.
• Process all information relating to mail shots, seminars and other events.
• Lead on sponsorship ensuring alignment with firm values and maximum brand visibility.