Tarsh & Partners Marketing Recruitment
MARKETING MANAGER - MAJOR FMCG FOOD BRAND [£100K+]
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Senior Marketing Manager - Major Food & Drinks Brand
📍 Greater London Area
💰 £90-110K plus Package inc Car & Bonus
📊 Significant A&P Budget
🎲 TP451226
⭐ EXCEPTIONAL FMCG ROLE - STRATEGIC CHALLENGE - CREATIVE THINKING ⭐
Developing and Leading Major Comms Strategies - ATL Experience Key!
The Opportunity ✨
This is one exciting and interesting opportunity for a super smart FMCG trained marketer to take on this new role to shape the brand strategy and strategic direction for a major brand in the UK food & drink market. This is all about defining the brand vision and driving brand growth 🚀; owning the integrated TTL comms strategy, with a deep understanding of the product proposition, range, consumers and shoppers.
We're looking for someone who thrives on a challenge, thinks logically and laterally around brand issues, and can articulate and bring to life, a compelling and exciting brand vision with short and longer-term growth potential. This is a role for someone who enjoys working as part of a high-powered brand team 🤝, and building a close relationship with key creative and media agency partners, ensuring they deliver exceptional work in response to clearly-defined briefs.
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Our client is a well-known global FMCG business 🌍 with a longstanding heritage built around high-quality products and a diverse portfolio of much-loved brands. The culture is purpose-led, agile, collaborative and fast-paced, with exceptional career development opportunities for high performers.
What You'll Drive 🎯
- The brand's strategic agenda, short and longer-term
- Standout analytical and creative thinking that cuts through a congested category
- Consumer, shopper and market insight to shape and test bold creative thinking
- Brand building campaigns across TV, OOH, digital, social, in-store and PR
- Commercial accountability for the brand strategy and performance
- Strong, supportive agency and stakeholder relationships
- Careful and smart, ongoing management of a substantial A&P Budget
- Leadership and coaching of a direct team of 2 👥
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What You'll Need ✅
- Exceptional FMCG marketing experience, ideally some in food & drink
- A love of FMCG brands and all things marketing – comms, innovation, execution
- Commercial savvy — you know what drives profitable growth
- A passion for leading award-winning, integrated A&P campaigns
- Big picture, long-term thinking, together with a grasp of the detail too
- Track record of partnering with creative agencies to shape ideas and creative
- Leadership and influencing skills, able to secure buy-in to your idea
How to Apply 📩
If you're looking for a challenge, and have the skills and experience to succeed in this role, please send your CV to Adam Tarsh today. We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn 🔗 or email adam@tarshpartnership.co.uk
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