City Football Group Limited
Marketing Manager (Matchday)
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Marketing Manager (Matchday)
Matchday Marketing Manager – Permanent, Full-Time (Manchester)
City Football Group is seeking a Matchday Marketing Manager to drive integrated campaigns that enhance fan engagement, event attendance, and commercial performance across matchdays, concerts, and major stadium events at the Etihad Campus.
Working within a globally expanding football business, you’ll shape marketing strategies that connect audiences with a compelling, seamless matchday experience while meeting commercial goals—from tickets to hospitality, memberships, food & beverage, and related activations.
About the Role
This full-time permanent position will give you the opportunity to:
- Plan, coordinate, and deliver high-impact campaigns that boost attendance, engagement, and revenue.
- Lead marketing efforts across football fixtures, concerts, and major events, ensuring consistent brand presentation.
- Collaborate across digital, CRM, social media, web, paid media, and activations to drive unified messaging.
- Work closely with internal teams (Content, Social, CRM, Data, Commercial, Operations, etc.) and external partners to align campaigns with operational and commercial objectives.
- Use data-driven insights to refine strategies and improve audience experiences.
- Champion a fan-first approach that delivers memorable, connected, and accessible event experiences.
The Team
As part of City Football Group (CFG), you’ll be embedded in the Matchday and Major Stadium Events Marketing team.
Who we are:
- CFG is the world’s leading private owner and operator of football clubs, spanning Manchester City FC, Melbourne City, New York City FC, and Amsterdam FC, with a shared purpose of empowering better lives through football.
- Beyond football, we invest in sports businesses and partnerships — developing communities and the broader game globally from our more-than-century-old legacy of City football.
- Our Manchester-centric impact includes local community programmes, stadium activations, and fan experiences—all underpinned by the Etihad Campus.
From football games to iconic concerts and major events, we step up to elevate stadium experiences, grow audiences, and create lasting organisational value.
Key Responsibilities
Campaign Planning & Delivery
- Develop and execute integrated campaigns aligned with matchday attendance, fan engagement, and commercial goals.
- Drive holistic strategy across channels (digital, CRM, social, web, and paid media) while monitoring performance and optimising touchpoints.
- Ensure timely delivery of campaigns, approvals, and communication—balancing multiple initiatives efficiently.
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Fan & Audience Engagement
- Foster a fan-first philosophy, ensuring every matchday experience feels rewarding, immersive, and convenient.
- Support memberships, subscriptions, and loyalty programmes to deepen audience connection.
- Work closely with activations and experience teams to create seamless matchday entrances, hospitality moments, and special guest interactions.
Collaboration & Leadership
- Partner with CRM, social, content, data, and operations teams to align messaging and operational executions.
- Collaborate with commercial and product teams to drive ticket sales, upsells, and F&B revenue.
- Engage with external partners (e.g. sponsors, entertainment brands) while maintaining operational scalability.
Performance & Continuous Improvement
- Monitor KPIs, ROI, and qualitative feedback to refine strategies and campaigns.
- Drive matchday data insights to understand audience behaviour, identify growth opportunities, and enhance the overall experience.
What You’ll Bring
We’re looking for a creative thinker with campaign coordination expertise, particularly in stadium, sport, or entertainment marketing. Key traits and experience include:
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Campaign Leadership:
- Proven ability to plan, execute, and optimise integrated campaigns across digital, social, CRM, paid media, and offline touchpoints.
- Experience leveraging fan research, data insights, and user behaviour analysis to shape messaging.
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Accountable & Organised:
- Strong track record managing multiple campaigns, tight deadlines, and multi-stakeholder approvals in a fast-paced environment.
- Excellent prioritisation skills to balance short-term wins with long-term strategy.
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Fan-Centred & Data-Driven:
- Passion for fan engagement marketing, with experience growing ticket sales, memberships, and attendance strategies.
- Familiarity with event-specific marketing and CRM platforms.
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Collaborative & Resilient:
- Experience working cross-functionally across commercial, operational, and creative teams while navigating stakeholder feedback constructively.
- Ability to elevate teamwork, taking initiative to connect dots and drive seamless executions.
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Strong Communications:
- Gifted with clarity and adaptability in conveying campaigns to internal teams, stakeholders, and external partners.
- Ability to translate intent (from campaign goals to touchpoint actions) effectively to teams from analytics to activation.
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Why Join City Football Group?
Culture & Growth
You’ll join a forward-thinking organisation where collaboration, openness, and athleticism are core. Whether you're getting creative, driving performance, or making a big game night feel extra special, we encourage you to bring your ideas, take ownership, and challenge the norm.
Rewards & Workplace Benefits
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Flexibility & Wellbeing:
- A supportive culture with a focus on personal growth and work-life balance.
- 26 days’ annual leave (plus a birthday day off).
- 24/7 GP and mental health support through our Employee Assistance Programme (EAP).
- Wellbeing programmes to help you thrive.
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Financial Incentives:
- Competitive salary package with an annual discretionary bonus (at management discretion).
- Health Cash Plan and private healthcare included.
- Company pension scheme with life assurance matching.
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Perks & Perks:
- Birthday day off (because celebrating is part of the job!).
- Discounts on official City fan merchandise (manchestercity.net store).
- Free City+ subscription and discounted stadium tours.
- Access to cycle-to-work schemes, savings plans, and retail/lifestyle partner offers as part of a fully-fledged employee benefits package.
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Shared Purpose:
- Work for an organisation driving positive societal impact through football. Witness first-hand how Clubs like Manchester City football, but football beyond the pitch.
Apply by 16 July 2024
We encourage applications as early as possible via our Careers Portal.
To apply:
- Submit your CV and a tailored cover note (no more than 500 words) outlining why you’re a perfect fit.
- Note: We typically work with recruitment agency partners for this role. Any unsolicited CVs submitted directly may be viewed as direct applications.
Note for Applicants We Want to Highlight: If you come from an underrepresented background or face barriers accessing our application process, please contact Hiring@cityfootball.com to discuss support needs. We’re committed to offering a fully inclusive and accessible recruitment experience.
UK Working Rights & Security Requirement: All roles at CFG will require a DBS check (believer, standard or enhanced) based on job scope upon commencement.
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