Marketing Manager : Motorcycles

As an iconic Motorcycle brand famous for its history and continued presence in the UK markets, in support of their continued market and dealership engagement, they are seeking a Marketing Manager to lead the development and execution of the brands marketing strategy across key European markets.

This role blends strategic planning with hands-on delivery, ensuring the brand grows its presence, market share and rider community across the region. This role works closely with UK headquarters, regional distributors, dealers and cross-functional teams to deliver integrated campaigns that drive sales, strengthen brand loyalty and elevate the company's position in the premium motorcycle sector.

Responsibilities

Working from a hybrid activity ideally Midlands orientated and with UK and international travel to support market engagement and brand growth success, key responsibilities include:

• Develop and implement the Global marketing strategy aligned with global brand direction and commercial targets.
• Analyse market trends, competitor activity and customer insights to identify growth opportunities across the region.
• Localise global campaigns to ensure cultural relevance and commercial impact in each market.
• Lead integrated marketing campaigns across digital, retail, PR, events and partnerships: working alongside the Group team.
• Manage product launches, ensuring consistent messaging and strong dealer engagement.
• Oversee brand consistency across all European touchpoints, including dealer materials, digital assets and experiential activations.
• Drive digital marketing performance across paid, owned and earned channels.
• Grow the rider community through social media, CRM, content strategy and ambassador programmes.
• Collaborate with agencies to optimise digital performance and brand storytelling.
• Provide marketing toolkits, campaign assets and guidance to European distributors and dealer networks.
• Support retail marketing initiatives, including showroom branding, POS and local events.
• Monitor execution quality and ensure alignment with brand standards.
• Plan and deliver European / Global events including trade shows, demo days, press rides and community gatherings.
• Build partnerships with riding organisations, lifestyle brands and influencers aligned with the brand's identity.
• Own the European and Global marketing budget, ensuring efficient allocation and ROI tracking.
• Report on campaign performance, market insights and KPIs to senior leadership.
• Manage agency relationships and negotiate contracts where required.