MacGregor Black
Marketing Manager - Nordics/Benelux
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Marketing Manager - Nordics/Benelux
Marketing Manager - Nordics/Benelux East London, UK (Hybrid: Up to 4 remote days, weekly in-office days with travel for trade events and retailer meetings)
About the Role MacGregor Black is partnering with a growing consumer brand to fill this hybrid UK-based role. As Marketing Manager - Nordics/Benelux, you’ll architect the brand’s presence across:
- The UK, with demand for expansion into Europe (focusing on Germany, France)
- Supporting Middle East & African Distribution
Guided by global leadership, you’ll:
- Develop bold marketing strategies with autonomy and resources.
- Elevate the brand to a household name for parents across these markets.
- Bridge global strategy and local nuances, translating headquarters plans into market-specific campaigns.
- Pioneer market entry in France, prioritising a digital-first approach.
- Build key partnerships (retailers and influencers) to drive results.
- Represent the brand at major trade events like Kind + Jugend.
"You’ll be among the most pivotal hires in the region."
Key Responsibilities
Brand Strategy & Growth
- Lead brand-building initiatives—including PR/media partnerships, Khablista x Brand Collaborations, parent communities, consumer shows, and key opinion leader engages, ensuring alignment between global ambitions and local market realities.
- Work closely with the global Head of Brand & Communications to refine execution plans.
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Market Entry & Expansion
- Establish the brand in France via a digital-first strategy, securing retail partnerships (trade specific) and KEY consumer placements.
Relationship Management
- Own marketing partnerships with major retailers and distributors:
- Coordinate quarterly brand updates and co-marketing planning.
- Liaise with agencies (local options specifically) to ensure seamless brand representation.
- Enforce brand standards across all touchpoints.
- Serve as the primary go-to contact within the Nordics/Benelux trade landscape, attending key industry events.
Campaign & Calendar Coordination
- Manage the Nordics/Benelux marketing calendar (end-to-end):
- Always-on BAU presentations, new product launches.
- Seasonal promotions and Amazon, Wholesale, and UK/EU go-to-market series.
- Align sales, marketing, and consumer-facing messaging.
Trade Marketing & Budget
- Hold full ownership of the region’s trade marketing budget, investing in brand-building spend across channels.
- Work directly with the Head of Brand to maximise ROI from every pound.
Insight-Driven Strategy
- Gather, analyse, and translate consumer and competitor data into actionable insights, embedding feedback into future strategies.
Requirements & Qualities
Experience & Expertise Proven consumer goods marketing track record in:
- Omnichannel brand-building (focus on baby, toddler, or parenting niches).
- Experience scaling initiatives across media, PR, brand collaborations, and digital.
- Demonstratable results in trade marketing, preferably in UK/EU markets, including managing retailer relationships.
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Creative & Technical Skills
- Able to build and adapt assets (confidence with Canva, AI tools, and A/B copy).
- No necessidade para design expert; resourcefulness to coordinate creative marketists.
Soft Skills
- Brilliant communicator: Translate complex data into compelling narratives for stakeholders.
- Profundidade interdepenências e desempenhe accountability horário to deadlines.
- Commercial clarity: Decompose macro-goals into operational action plans.
- Customer obsession: A deep passion for reaching parents across diverse backgrounds/cultures, building genuine trust.
- _writer. Um líder adaptável historias e quebrar cenários.
- Compromissa com detalhes but doesn’t lose sight of strategic outcomes.
Cultural Fit
- Entrepreneurial mindset: Act fast, solve problems with incomplete data, and deliver outcomes—no excuses.
- Global mindset: Collaborate effectively across time zones/disciplines through transperÂncia and building trust quickly.
- Proactive communication: Ensure clarity at all moments, mirroring policies oriented teams.
"Genuine customer obsession drives our culture. If you thrive on meaning, this is for you."
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