Amazon
Marketing Manager, Paid Search, AWS Search Marketing
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AWS Search Team - Marketing Manager
The AWS Search team is seeking a Marketing Manager to support the in-house global paid search program.
About the Role
The Paid Search Manager is passionate about delivering results by applying Paid Search best practices to campaign execution, leveraging data analysis to identify opportunities to improve campaign performance, simplifies existing processes, and innovates to drive long-term results. In this role, you will work closely with a group of search experts to drive the acquisition of new customers, promote the adoption of new services, generate leads, and create unique, customer-centric experiences through search.
Key Job Responsibilities
- Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.
- Uphold a high bar for account health and executional excellence by maintaining existing operational mechanisms and identifying opportunities to build new ones.
- Work within a group of search experts to drive acquisition, adoption, lead generation, and create unique customer experiences.
- Contribute to campaign-level testing strategies for ad copy and landing page experiences that improve the customer experience.
- Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.
- Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.
- Challenge the status quo and push for the best customer experience.
- Insist on the highest standards and prioritize long-term results over short-term gains.
- Have a backbone, question assumptions, and strive for continuous improvement in campaigns and customer experiences.
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About the Team
AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO, AEO (Answer Engine Optimization) and SEM across search engines like Google, Bing, and others. The team sits within the Integrated Demand Center (IDC) and supports its objective to build and deliver a unified customer experience that is consistent and fast globally.
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience across affiliate marketing, PPC, SEM, and social media advertising
Preferred Qualifications
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience delivering paid media campaigns spanning TV, print ads, and digital/social channels
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Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use, and transfer the personal data of our candidates.
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