Marketing Manager, Paid Social

This is an excellent opportunity for a proactive and commercially minded marketer to further develop their expertise within a key marketing discipline in a fast-paced, growth-focused environment.

Responsibilities Include

• Manage campaigns across Meta, Snap, and/or TikTok campaigns for assigned markets including campaign setup, budget management, liaising with the design team for assets, and ensuring ad compliance.
• Collaborate with stakeholders and country managers globally to plan, deliver, and successfully execute annual marketing forecasts for Paid Social channels.
• Maintain accurate daily reporting, create and present monthly and quarterly reports, factoring in Customer Lifetime Value (CLV).
• Analyse campaign performance and translate data into actionable recommendations to improve results.
• Help develop full-funnel campaign activity with a focus on acquisition, working with Brand teams to develop upper-funnel initiatives.
• Work closely with data team to ensure tracking is set-up optimally including implementing tracking links and landing pages to ensure all published ads are fully functional.
• Develop an understanding of international markets, adapting campaigns to reflect cultural nuances and audience behaviour.
• Identify opportunities for increased automation and efficiency through advanced technical solutions.
• Lead internal and external meetings where required, presenting insights and recommendations clearly.

What we are looking for:

• 4+ years management of Paid Social campaigns.
• Experience in the iGaming industry is ideal.
• Skilled in managing significant budgets across multiple markets.
• Ensure compliance of ads with regulatory standards and responsible gaming requirements.
• Experience working with Tableau or digital visualisation tools.
• Strong analytical skills with proficiency in reporting tools, attribution models, mobile measurement partners (e.g., AppsFlyer), and advanced Excel.
• Sound understanding of Paid Social platforms and their features.
• Strong organisational skills and experience of balancing multiple projects at once.
• Familiarity with Microsoft products to report results – Excel, Powerpoint, and Word.
• Excellent written and verbal communication skills.
• Excellent communication and presentation skills, with experience engaging senior stakeholders and collaborating across Marketing, Digital, CRM, and externally.
• Must understand tagging, tracking, and attribution particularly GTM.
• Confident, seeks initiative, and bold to try new things.
• Being well organised to manage ongoing projects.

What's in it for YOU?

• 24 days of annual leave, with additional days awarded after 3 years of service.
• Hybrid work model – 3 days in the office, 2 days working from home.
• Competitive salary plus an annual bonus (eligible after completing probation).
• Private healthcare and life insurance provided upon successful completion of probation.
• Participation in the company pension scheme.
• Exciting company activities including monthly lunches, corporate gatherings, and many other activities.
• A chance to advance professionally inside one of the world's largest iGaming organisations.

What it's like to work at SkillOnNet!

SkillOnNet is a firm believer in putting people first, and our “family oriented” multinational culture is what drives us. We care and focus on our staff and ensure that you are provided with the most relevant and valuable tools, privileges, and amenities.