Market & Customer Campaigns and Tactics

• Work collaboratively across commercial functions to set appropriate Product Area direction to meet customer requirements and business growth commitments in line with annual and mid-term financial planning periods.
• As budget holder for the Product Area, responsible for setting marketing strategies to ensure the maximum impact and efficiency from investments and working collaboratively with the marketing communications team to execute effectively.
• Identify and develop relevant pilot sites, clinical trials, case studies and testimonials that positively promote Product Area and brand messages.
• Develop local Product Area Key Opinion Leaders (KOLs), brand advocates and other thought leaders aligned to Sales and Marketing strategies to further promote Product Area and brand messages.
• Manage sales enablement tools and customer materials including demonstration equipment, exhibition stock, communication materials and education content.

Operational Excellence

• Work closely with other Dräger countries to find areas of best practice and apply to UK & Ireland as appropriate.
• Provide regular and informed updates to the Commercial Leadership Team and relevant department heads.
• Continuously assess and improve strategies, activities and channels to optimise effectiveness.
• Ensure programmes are effectively managed and monitored to analyse and assess delivery. Design and report appropriate KPIs to allow predictable planning and monitoring of activities.
• Use CRM and business systems to monitor performance, report outcomes and support informed decision-making.
• Ensure continuous check and improvement of internal processes and procedures in accordance with the Dräger standards, to facilitate work and ensure the quality of output.

Shared responsibilities

All employees have a responsibility:

• To comply with the Business Information Centre (BIC) and minimise any impact on the environment whilst carrying out their duties.
• To ensure and promote safe working conditions for all employees, visitors and contractors by implementing, monitoring and complying with occupational health & safety provisions.
• To embed our WeLEAD competencies – I deliver results, I create value for the customer, I enable others, I provide direction, I embrace diversity, I build trust.

Reporting Relationships

Manager - Head of Medical Marketing

Size of team/environment - This is an individual contributor role with significant influence across sales, clinical, marketing and leadership teams.

Role Requirements

Education/Qualifications

• A higher education qualification (e.g. degree or MBA) in a business-related field is desirable but not essential
• Qualifications in a clinical, marketing or related field is desirable but not essential

Related Experience

Essential experience

• Experience supporting, marketing, managing or selling patient monitoring solutions and services, with a strong understanding of the patient monitoring market and customer landscape.
• OR Experience supporting, marketing, managing or selling digital solutions and services, with the ability to market complex technical solutions that demand interoperability within cybersecure environments. Ideally this experience would be connected to the healthcare environment.
• Ability to work cross-functionally
• Commercial awareness

Desirable experience

• Product management experience
• Experience developing and implementing marketing strategies and programmes
• Experience working within a large matrix organisation with local, regional and global stakeholders
• Experience in a clinical environment

Skills, Special Competencies

• Clear and concise communications skills
• Able to develop and build business growth plans
• Able to work across functions and build productive working relationships
• Proactive and able to work autonomously using own initiative
• Empowerment of others with inclusive and enabling behaviours
• Have an attitude of celebrating success

Role will include travel across the region (UK & Ireland) for internal collaboration, customer meetings and events up to 50% of time. Head office is Hemel Hempstead which will be a hub for meetings. Occasionally international trips may also be required. Travel needs will typically be pre-arranged and accompanied with adequate notice.

Dräger’s Benefits

• 27 days holiday plus bank holidays, with option to purchase up to 3 additional days
• Flexi scheme
• Hybrid working available
• Company car or monthly car payment allowance
• Discounted critical illness cover, dental cover and partner life assurance
• Healthcare cash plan
• Discounted shopping & leisure vouchers
• Cycle to Work
• Gym membership discounts – up to 25%
• Charity Giving scheme

We are open to flexible working and will consider a range of options, including adjustments to working hours, patterns, and location, depending on the needs of the role. If you have specific requirements, we encourage you to discuss them with us as part of the application process.

Dräger’s dedication

At Dräger we have a clear vision, to be an organisation with a working environment that includes a diverse mix of talented people who want to come, stay and grow.

We ensure candidates with the required qualifications and experience will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All are welcome to apply!