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Marketing Manager
Marketing Manager at Staycity Group
About Staycity Group
At Staycity Group, we combine Staycity Aparthotels and Wilde Aparthotels, two leading labels under a shared vision of modern, flexible hospitality. Our mission is to deliver exceptional guest experiences while fostering an environment where our team excels.
With values rooted in curiosity, drive, collaboration, kindness, and respect, we are a diverse, inclusive group currently scaling across Europe. Employees are encouraged to bring their authentic selves to work—because authentic hospitality begins with empowered people.
The Role
We are seeking a hands-on Marketing Manager who will support the Director of Integrated Marketing in executing impactful brand, campaign, and commercial marketing initiatives across the UK, Ireland, and Europe, with a strong focus on French-speaking markets. This role blends:
- Strategic brand management
- Local market activation (content, CRM, digital, PR, and in-property marketing)
- Fluent French-speaking expertise in translation, localisation, and multicultural campaigns
The ideal candidate will need: ✔ Fluent French (professional/native level) to lead bilingual content, translation, and brand consistency. ✔ 3–5 years of B2C marketing experience, preferably in hospitality, travel, lifestyle, or consumer-driven brands. ✔ Expertise across a full marketing mix (branding, content, digital, CRM, email, PR, events, and in-property promotions). ✔ Strong project management skills, able to balance multiple priorities and collaborate cross-functionally. ✔ Creative problem-solving, clear communication (oral/written), and AI/emerging tech adaptability. ✔ Ability to thrive in a fast-paced, dynamic environment where ambiguity is met with clarity and creativity.
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Your Responsibilities
French-Speaking Portfolio
- Lead marketing activities for our French-language properties, ensuring localised yet on-brand messaging.
- Translate, localise, and review marketing content (web, email, campaigns) between English and French—maintaining tone, quality, and narrative consistency.
Campaign Management
- Oversee end-to-end marketing campaigns, from brief development to stakeholder coordination and creative execution.
- Lead creative briefs, aligning campaign strategies with brand standards and local audience needs.
Digital & Website Content
- Maintain and optimise English/French website content, ensuring SEO, accuracy, and seamless UX across languages.
- Contribute to weekly/monthly content calendars and email campaign strategies.
PR, Events & Partnerships
- Collaborate with PR agencies, local teams, and partners to execute:
- Property launches
- Partnerships
- Events
- Strengthen brand awareness through strategic third-party engagements.
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Guest Experience & In-Property Marketing
- Support in-property promotions, photoshoots, and guest communications (pre-stay through post-stay).
- Adopt a bold, creative approach to enhance the guest journey with visually driven materials.
Why Join Us?
Benefits
- Paid family leave (after >1 year)
- Flexible working (patterns to suit everyman)
- Generous holiday allowance
- Performance-based bonus tied to values-driven KPIs
- Guest discounts: overnight stays for you, family, or friends at Group properties
- Referral rewards: earn incentives for successful hires
- Cycle-to-work scheme (eco-friendly commutes supported)
- Education Support: upskill through structured learning initiatives
- Paid volunteer days: 2 per year to give back
- Employee Assistance Program (EAP): mental wellbeing, personal/family support
Are you ready to propel your career at a fast-growing hospitality innovator?
Apply today and explore a role that balances strategy, creativity, and kindness—across two languages and a breadth of marketing touchpoints. [Apply Now!] 🚀
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