Marketing Manager for Events/Exhibitions/Trade Shows

Up to £55,000 including bonus

3 days in the office, 2 days working from home

About the role

Reporting to the Head of Marketing, the Marketing Manager will play an instrumental role in planning and delivering multi-channel marketing campaigns to drive visitor and exhibitor audiences to shows.

The role will suit a creative and organised individual with a passion for everything marketing. The ideal candidate will be a self-starter with relevant experience in communications, copywriting, and project management gained in fast-paced environments.

The Role

• Own visitor & exhibitor marketing communications plans to achieve growth in attendance, quality and engagement of the target audiences.
• Report on the effectiveness and results of the marketing campaigns, ensuring all the elements are delivered on time and within budget.
• Create engaging, personalised and targeted marketing copy and visual assets for web, email, social media and paid search. You must be an excellent communicator and proof-reader with a creative eye.
• Fully understand your target audience and identify the best ways to communicate the value proposition to them.
• Ensure the customer-facing information is relevant, engaging and up-to-date across all channels. Be the brand champion for your events. Proactively flag and resolve inconsistencies, copy and technical issues.
• Increase brand presence by collaborating with media partners and maximise the return on time and investment for all parties involved. Oversee the work of the Marketing Executive to ensure partnership requirements are fulfilled.
• Prepare and run marketing surveys to gain customer insights and use them to create post-show reports and recommendations for future marketing campaigns.
• Collaborate with internal stakeholders and external partners to collate, design and distribute thought leadership content.
• Manage marketing data and lists with the support of business intelligence and data teams.
• Liaise with internal teams and external suppliers to ensure visitors and exhibitors have a smooth and positive experience during the shows. Plan and execute the registration process, create show guides and feed into show app requirements.
• Work with cross-functional marketing colleagues to learn and implement digital marketing best practices, including marketing automation, website content management system and PPC. You should be familiar with key digital marketing tools and be able to learn quickly.
• Manage marketing budgets, and purchase orders, and liaise with Finance on reporting requirements.
• Lead and develop the Marketing Executive who’ll support you with your day-to-day tasks.