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Job Description
The Marketing Manager is responsible for planning, delivering and optimising marketing and brand activity across traditional and digital channels to support Canopius’ commercial objectives and long-term brand ambition. The role will be focused on developing and delivering broader marketing initiatives across the business, with digital marketing forming one part of the overall remit.
Working in close partnership with market-facing colleagues and internal stakeholders, the role ensures activity is cohesive, on-brand and fully aligned with wider marketing, PR and corporate communications initiatives, while also providing practical support for events, marketing materials and other team-led activity.
As someone with experience in both traditional and digital marketing, the role requires hands-on delivery, strong stakeholder engagement and the ability to translate business needs into effective marketing plans, materials and activity. The role includes responsibility for selected digital channels and campaign support, alongside a broader remit spanning marketing planning, content, collateral and events.
Responsibilities
- Work with internal stakeholders to understand business priorities and develop marketing plans and activity that support commercial and corporate objectives
- Plan, deliver and evaluate integrated marketing activity across traditional and digital channels, ensuring campaigns and initiatives are aligned, effective and on brand
- Buddy/mentor a small team within the wider Marcomms function; be a thought leader and mentor for the wider Marcomms function for marketing activities
- Oversee day-to-day website content and digital channel activity, ensuring core platforms are well maintained and support wider marketing objectives
- Collaborate with graphic designers and creative agencies to brief, review and deliver effective, on-brand marketing collateral, campaign materials and supporting content
- Plan and execute high-quality corporate events, coordinating logistics, stakeholders, suppliers and supporting materials to ensure delivery is professional, on-brand and aligned with business objectives
- Monitor and report on marketing activity, using insight and data to support continuous improvement and inform future planning
- Work with internal stakeholders and external suppliers to deliver high-quality marketing materials and ensure activity is well organised, on brand and completed on time
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- Strong marketing planning, brand management and campaign delivery skills across a mix of channels
- Team management and development of junior staff members
- Good working knowledge of digital marketing channels, websites and campaign tools
- Strong event planning capabilities
- Ability to review performance, interpret data and use insight to improve marketing activity
- Strong project planning, organisation and stakeholder engagement skills
- Experience developing and reviewing marketing materials and collateral
- Budget and supplier / agency management
- Experience in a B2B marketing role, ideally within financial or professional services, with exposure to both traditional and digital marketing activity
- Experience supporting digital marketing activity, such as websites, email campaigns, social media or paid promotion, as part of a broader marketing role
- Experience guiding team members and working with them to achieve their goals and development
- Experience supporting the development of creative assets and wider marketing materials, from brief through to final delivery
- Experience coordinating stakeholders, suppliers or agencies to deliver campaigns, events or other marketing initiatives effectively
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