Campaigns, PR and Brand Activity

• Manage organic and paid social activity across relevant platforms, ensuring content is purposeful, on brand and appropriate to each channel.
• Plan and deliver email marketing, CRM and automation campaigns using Mailchimp, HubSpot, Campaign Monitor or equivalent tools.
• Coordinate PR activity, events, photography, video, advertising schedules and printed materials including brochures, business cards and architects' packs.
• Procure merchandising materials for the specification team and support marketing activity for international development where required.
• Maintain the Glazing Vision image library and ensure assets are organised, current and accessible.

Reporting, Data and Customer Insight

• Monitor marketing performance using GA4, Google Search Console, Looker Studio and other relevant reporting tools, turning data into clear recommendations.
• Track campaign, website, email, social, paid media and SEO performance and provide regular reports for internal stakeholders.
• Carry out customer feedback surveys and monitor reviews through Google Business Profile and other relevant review platforms.
• Maintain the CPD database and complete CPD certification administration for the Sales Team and RIBA-related activity.
• Ensure incoming marketing telephone and email enquiries are handled professionally and directed appropriately.

Essential Skills and Experience

• Proven marketing experience, ideally in a B2B, manufacturing, construction products, architecture or technical product environment.
• Excellent written English, copywriting, proofreading and editing skills.
• Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines.
• Experience managing digital marketing activity, including websites, email or CRM campaigns, social media, paid media, content and reporting.
• Confident working with data and analytics, including GA4, Google Search Console and dashboard/reporting tools.
• Experience managing or coordinating external agencies, suppliers and internal stakeholders.
• Ability to supervise, mentor and support junior marketing colleagues.
• Sound working knowledge of Microsoft Office software.

Modern Marketing Stack

Candidates do not need to have used every platform listed, but should be confident working with a modern marketing technology stack and able to learn equivalent tools quickly.

• Design and creative tools: Canva, Adobe Express, Adobe Creative Cloud, Figma or similar platforms for producing and briefing on-brand assets.
• SEO and website tools: WordPress or similar CMS platforms, Google Search Console, Semrush, Ahrefs, Moz, Screaming Frog or equivalent tools.
• Analytics and optimisation tools: GA4, Looker Studio, Hotjar, Microsoft Clarity or similar platforms.
• Email, CRM and automation tools: Mailchimp, HubSpot, Campaign Monitor, Salesforce Marketing Cloud or equivalent platforms.
• Social, paid media and scheduling tools: Hootsuite, Buffer, Sprout Social, Later, Meta Business Suite, LinkedIn Campaign Manager and Google Ads or equivalent platforms.
• AI-assisted tools: Comfortable using tools such as ChatGPT, Microsoft Copilot or platform-native AI features responsibly for ideation, first drafts, repurposing content and workflow efficiency, with careful fact-checking and brand control.

Desirable

• A marketing qualification, degree or equivalent professional experience.
• A creative eye and confidence shaping campaign concepts, visual direction, page layouts, photography briefs, short-form video ideas and social content.
• Hands-on experience creating high-quality assets in Canva or Adobe Express, with Adobe Photoshop, InDesign, Illustrator, Premiere Pro, CapCut or Figma experience an advantage.
• Experience working with marketing automation, CRM segmentation, lead nurturing or account-based marketing activity.
• Experience briefing photographers, videographers, designers, web developers or paid media specialists.
• Knowledge of RIBA CPD, architects, specifiers or construction-sector marketing.

Personal Attributes

• Commercially aware, proactive and comfortable taking ownership of marketing delivery.
• Creative, detail-focused and able to maintain high standards across written, visual and campaign content.
• Collaborative and confident working with sales, senior stakeholders, agencies and suppliers.
• Practical and hands-on, with the flexibility to move between strategic planning and day-to-day marketing tasks.
• Calm under pressure, well organised and able to keep projects moving to agreed deadlines.

What Success Looks Like

• Marketing activity is planned, consistent and aligned with group commercial priorities.
• Content, campaigns and collateral are delivered on time and to a high professional standard.
• Digital performance is measured, understood and used to improve future activity.
• The marketing team and external agencies have clear priorities, strong communication and accountable delivery.
• Sales, specification and international development teams receive responsive and effective marketing support.

Equal Opportunities

Glazing Vision Ltd is committed to fair and inclusive recruitment. Candidates will be considered on the basis of skills, experience and suitability for the role.