One Good Thing
Marketing Manager
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Reports to: CMO
Location: On-site in Hitchin, Hertfordshire (one day per week working remote)
Salary: £45,000 to £60,000 pa
About One Good Thing (OGT)
At One Good Thing, we are shaking up the food industry with the world’s first wrapper-free energy bars. Our disruptive, proprietary beeswax-based coating provides the benefits of plastic packaging without the waste. We are a bold, ambitious and fast-growing startup looking for a passionate, high-energy individual to help us build a household name in nutrition.
Executive Summary
As the Marketing Manager for One Good Thing (OGT), you will be responsible for the day to day running of marketing, turning our strategy into a scalable customer acquisition and retention activity. You will need to balance an analytical mindset with a passion for brand storytelling and creativity, you will oversee our performance channels, website conversion and CRM strategy. You will lead our Marketing Executive, project-manage our external creative team and media agencies.
Key Objectives
Scalable Acquisition: Drive high-quality traffic and new customer acquisition across paid media, optimising blended CAC/ROAS targets. Lifecycle & CRM Planning: Design and map out a comprehensive email marketing and CRM calendar focused on reducing churn, increasing customer retention, and maximising customer lifetime value (LTV). Affiliate & Referral Ownership: Own the strategic growth, software implementation, and commercial targets for OGT’s affiliate and customer referral networks. Creative Team Management: Lead the strategic briefing and workflow management of our external graphic designer, videographer, and photographer. Team Leadership & Quality Control: Manage and develop the Marketing Executive, providing strategic direction and final sign-off on all email builds, social posts, marketing assets, and ad campaigns.
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Roles & Responsibilities
Delivery of Growth Strategy & Paid Media
Manage Budget & Channel Allocation: Plan and manage the performance marketing budget to maximise conversions and goals, shifting spend across paid social, paid search, Amazon and other digital channels as necessary. Affiliates & Referrals: Set the strategy, commission models and commercial targets for our affiliate platforms and customer word-of-mouth referral networks.
Creative Team Briefing & Asset Quality Assurance
Strategic Creative Briefing: Formulate and deliver comprehensive, data-backed creative briefs to our external graphic designer, videographer and photographer. Brand & Compliance Guardianship: Act as the final brand and compliance gatekeeper, reviewing and signing off on all marketing emails, social posts and ad variants before deployment.
CRM, Email & Organic Social Planning
Campaign Architecture: Concept and map out the overarching email marketing calendar (e.g., product launches, educational series, seasonal offers) and define automated lifecycle flows. Social Media Scheduling: Plan the long-term organic content and publishing schedule across OGT's digital channels to align with broader marketing and retail beats.
Ecommerce & Analytics
Storefront Merchandising: Oversee the daily maintenance and visual merchandising strategy of the OGT website and Amazon Brand Store. Performance Tracking: Utilise GA4, Triple Whale, and other attribution tools to provide weekly and monthly reporting on key growth metrics, LTV and retention.
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Candidate Requirements
Industry Experience: 4+ years of marketing experience within a high-growth DTC ecommerce, subscription-based business or omnichannel retail brand. Leadership & Management: Proven experience mentoring direct reports and successfully managing external creative agencies, freelancers or contractors. Data & Platform Literacy: Deep strategic understanding of GA4, Shopify, Triple Whale and Meta/Google Ads Managers. The 'Outdoor DNA': A genuine passion for and active participation in cycling, running, hiking or other outdoor adventure activities. Commercial Communication: Exceptional communication skills, with the ability to translate data into clear creative direction and structural briefs.
Desirable (Non-Essential)
Experience transitioning a brand from pure-play DTC into major physical retail networks. An existing understanding of Amazon Seller Central and Amazon Advertising workflows.
Culture & the OGT ‘Way’
One Team: We have a ‘muck-in’ culture. We win and lose as one team. Drive & Delivery: We aren't a standard 9-to-5. We value speed and delivery, looking for people who stay until the job is done and proactively seek the next challenge. In-Person Collaboration: We are an ‘in-person’ team because we believe camaraderie and quick problem-solving happen best together in an office environment. Growth & Acceleration: This is for those who want to move fast. We want people willing to work hard to achieve shared success and grow their careers.
What OGT Offers.
Annual salary £45,000 to £60,000 depending on experience 25 days holiday plus bank holidays Pension contributions Free OGT subscription Share options (EMI scheme) …. and more to come!
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