Trustpilot
Marketing Manager UK
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At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest open customer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust!
Trustpilot is at a very exciting stage in our journey, and we’d like you to join us at this pivotal moment as we enter a new period of growth with a renewed strategic direction. The Marketing Manager is a critical role in helping us achieve our ambitions and vision to create an independent currency of trust in our key markets.
You will be a key member of the Regional Marketing team, and will help build:
- Strategies that attract customers and drive revenue at scale, working closely with global Marketing teams.
- Omni-channel programs and campaigns and events targeting our prospects and working with our Commercial partners to optimise conversion.
- Expertise in market nuances and local insight, being natives in the markets we represent.
- The full marketing mix in each market fulfilling the plans and ambitions for that market and a consistent brand narrative.
This role will help develop our acquisition marketing strategy to deliver value and growth in our prospect marketing strategies across the UK. You will be responsible for leading impactful and commercially focused campaigns aimed at increasing brand awareness, engagement and lead generation across our key segments. You will lead our events strategy including strategy & execution of third-party sponsored events, roundtables and Trustpilot owned events.
What you'll be doing:
- Own and deliver multi-channel demand generation campaigns with a strong focus on brand messaging and ROI - including email, events, digital and content.
- Own the UK events strategy across owned and third party events. This includes negotiating sponsorship packages, organising roundtable events, post event follow-up campaigns, and commercial alignment.
- Work closely with local sales and partner functions to align on goals and maximize the effectiveness of campaigns.
- Write copy for web, paid digital, email and others, along with creating landing pages to support campaigns.
- Take full responsibility for each of your campaigns; delivering on time and on budget, with clear ROI or other metrics.
- Analyse these programs and report on campaign performance.
- Coordinate with other marketing departments, including brand, content, comms and digital, to bring cohesion and consistency to every campaign.
Who you are:
- Proven experience in a B2B marketing role with events & campaign experience
- Ability to operate in a high-performance, commercial environment and strive to continuously learn and improve
- Proven experience of building and executing B2B campaigns in a SaaS business - with demonstrable strong ROI
- Continual focus on customer-centric, data-driven insights to drive decisions to improve business performance
- A proactive hands-on approach, with the ability to work on both strategic and tactical levels
- Hands-on knowledge of a marketing automation platform, CRM systems and digital platforms. Ideally Salesforce Marketing Cloud and Salesforce
- High energy level, with a bias for positivity, action and accountability
- Solid stakeholder management skills and the ability to influence others - regardless of seniority or department.
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We are:
We are a really close-knit team, spanning London, New York, Copenhagen and Melbourne. We value teamwork very highly, and everyone is really happy to roll their sleeves up and help out whenever it’s needed. We are looking for someone like-minded to join our team. We work from a central program plan, which everyone is able (and encouraged!) to feed into, but we also have the autonomy to suggest and deliver on our own campaigns that fit into these wider objectives. The breadth of responsibilities in the marketing team means that no one day is the same - perfect for restless marketers who are always looking for a challenge!
What's in it for you:
- A hybrid work set up (2 days a week required from our London office)
- Competitive compensation package + bonus
- 25 days holiday per year, increasing to 28 days after 2 years of employment
- Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
- Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
- Pension and life insurance
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- Full access to Headspace, a popular mindfulness app to promote positive mental health
- Paid parental leave
- Season ticket loan and a cycle-to-work scheme
- Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
- Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
- Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
- Independent financial advice and free standard professional mortgage broker advice
- Talent acceleration programs: Fast-track your career with our tailored development programs designed to support growth at whatever stage of your career
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About us
Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.
Today, we have more than 350 million reviews and 60 million monthly active users across the globe, with 149 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 1000 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.
We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.
Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.
Join us at the heart of trust.
Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.
Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.
If you have a disability and would like to discuss any adjustments you might need either in submitting your application, or to the recruitment process more generally, please let us know by contacting our Talent Acquisition Team (talent.acquisition@trustpilot.com) quoting the role you wish to apply for.
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