Zimmer Biomet
Marketing Manager - Upper Extremities
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Marketing Manager - Upper Extremities
At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.
As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.
What You Can Expect
As a Marketing Manager, within our Extremities team, you would be responsible for shaping the product portfolio strategy at local level alongside the Marketing Segment Manager. The job would require you to provide guidance within assigned countries on topic focus and prioritization including: day-to-day management and implementation of the EMEA Segment Strategy, co-ordination of NPI launch plans and rationalization projects. Across NPI launches, you will coach Sales teams on the value proposition and target customer base whilst owning plans for expected revenue for the first 3 years where you continiously update lists of target customers allowing for a succesful launch. After launch, the Marketing Manager will monitor results and obtain feedback from the field to continuously optimize marketing tactics, liaising with business stakeholders.
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The role involves developing strategic marketing plans in collaboration with marketing segment manager, country commercial teams and support functions to ensure alignment with business priorities . With a deep sense of customer centricity, the Marketing Manager will ensure sales teams have the tools and knowledge to deliver on the segment strategy and its differentiated value proposition.
How You'll Create Impact
Contribute to develop and form the EMEA Segment Strategy and own its local implementation Lead the commercialization of the Zimmer Biomet's Shoulder portfolio across the UK. Support our Sales teams across selected key accounts. Closely collaborate with Zimmer Biomet Institute to set-up a comprehensive medical education program to train surgical professionals on the safe and effective use of focused brands. Support product training and development programs for internal staff in collaboration with the Zimmer Biomet Sales and Products Academy. Co-ordinate the NPI plan for the assigned region and liaise with Demand Planning team to ensure mid- and long-term forecasts are directionally correct. Help identifying expert surgeons to be suggested for corporate activities. Based on competitors’ activities, plan the marketing initiatives for the attractiveness of the focus brands. Coach and support local sales teams to execute the delivery plans for EMEA Segment strategy, and to enable them to achieve their respective revenue targets (fees, pull-through and price protection). Provide hands-on implementation support for new product launches/introductions in markets. Create alignment with other segments to drive cross-selling opportunities.
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What Makes You Stand Out
Profound technical knowledge of the Upper Extremities market. Ability to apply key industry trends to the development and/or enhancement of Zimmer Biomet’s footprint in EMEA, using analytical skills to convert these trends into courageous sales plans and tactics for execution Strong skills in launching new products, developing and promoting successful product strategy. Critical thinking and strategic skills necessary to effectively execute deliverables and identify and drive potential up sale opportunities. Understands the importance of being proactive as well as reacting quickly to new opportunities. Able to build credibility quickly with people at all levels of the organization including Senior Management (both within Zimmer Biomet as well as with Hospital personnel.) Fast learner who can work independently and manage complex projects. Strong communication and presentation skills. Ability to work with diverse, cross-regional teams.
Your Background
Experience in development and implementation of marketing strategies and tactics. Educated to University Level. Graduate with a bachelor’s degree Significant experience in healthcare consulting, ideally within the Upper Extremities Medical Device industry. Experience with selling and implementing strategies on a national/international basis within the healthcare environment is a must
Travel Expectations
National & occasional regional travel up to 50%
EOE/M/F/Vet/Disability
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