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About the Role
ERSG is a leading recruitment agency in the renewable energy sector, an industry that is growing at pace. As a market leader it’s an exciting time to join our rapidly expanding business and join a team full of hard working individuals with positive attitudes and an insatiable appetite for growth.
We are seeking a strategic Marketing Manager to elevate our brand positioning and drive engagement with key decision-makers across global energy markets. This role blends strategic planning with hands-on execution, ensuring ERSG is recognized as the go-to partner for renewable energy talent.
Key Responsibilities
- Develop and implement marketing strategies that position ERSG as a leader in renewable energy recruitment.
- Identify high-value client segments and create tailored messaging to engage decision-makers.
- Drive account-based marketing-style initiatives using personalized outreach, thought leadership, and targeted content.
- Create and distribute industry insights, guides, and trend reports to build credibility and attract new customer engagement.
- Leverage LinkedIn and other professional networks for direct engagement with decision-makers.
- Plan and execute integrated campaigns (digital, social media, email) aligned with sales objectives.
- Collaborate closely with sales teams to generate qualified leads and support business development.
- Conduct market research on renewable energy trends and competitor activity to inform strategy.
- Track KPIs such as engagement, lead generation, and brand awareness using reporting and analytics tools.
- Ensure brand consistency across all channels and materials.
- Prepare and submit entries for relevant industry awards to enhance ERSG’s visibility and reputation.
- Lead and support CSR (Corporate Social Responsibility) and DEI (Diversity, Equity & Inclusion) initiatives, ensuring alignment with company values and market expectations.
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Creative & Design Expertise
- Ability to design visually compelling marketing collateral, presentations, and digital assets.
- Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) or similar tools.
- Strong eye for branding, layout, and aesthetics to ensure all materials reflect ERSG’s premium positioning.
- Experience creating engaging graphics and multimedia content for social media and campaigns.
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Requirements
- Experience in B2B marketing, ideally within recruitment or professional services.
- Proven experience in strategic marketing and campaign execution.
- Bachelor's Degree in Marketing, Business Administration, Communications, or related field (desirable)
- Understanding of renewable energy markets or willingness to learn quickly.
- Excellent communication and stakeholder management skills.
- Creative, proactive, and results-driven mindset.
- Proficiency in Microsoft Office and social media platforms for marketing purposes.
- Experience with design tools and ability to produce high-quality marketing materials.
This role would be office based 4 days per week
“ersg are an equal opportunities employer; we are committed to promoting equality of opportunity for all staff job applicants. We do not discriminate against staff or applicants on the basis of age, sex, race, disability, pregnancy, marital status, sexual orientation, gender reassignment or religious background; all decisions are based on merit.”
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