BD
Marketing Manager Women's Health - Europe
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Marketing Manager – Women’s Health (EU) | Advancing the World of Health™
BD is hiring for an exciting role in Marketing Manager, Women’s Health, focused on driving impactful solutions across Europe.
As an innovative leader in medical technology, BD is shaping the future of health by turning possibilities into reality—protecting one life at a time, empowered by the passion and creativity of our teams.
We are seeking a dynamic Marketing Manager for BD’s Women’s Health portfolio to spearhead growth, adoption, and customer engagement in minimally invasive breast biopsy solutions across the European Union.
This role embraces location flexibility, allowing you to work from various European hubs.
About the Role
The Marketing Manager – Women’s Health is responsible for externalising BD’s purpose globally by strengthening our position as the trusted partner for best-in-class minimally invasive breast biopsy practices. Reporting into the European Marketing Director, this role drives strategy, commercial readiness, and field enablement to accelerate adoption of BD’s Women’s Health solutions.
Collaborating in a matrix-style environment, you’ll align with cross-functional teams, including:
- Product Management
- Sales
- European Marketing Team
- Medical Affairs
- Professional Education
- Market Access
- Finance & Regulatory
- Supply Chain
- Global Marketing Teams
Essentially, you’ll champion initiatives that position BD as the go-to choice for women’s healthcare professionals while fostering customer loyalty and driving business targets.
Key Responsibilities
Strategic Execution & Market Leadership
- Co-develop and execute European regional marketing strategies, including the ASR projection model, aligned with BD’s business priorities.
- Drive portfolio performance through a deep understanding of clinical pathways, competitive landscapes, and customer needs.
- Implement European strategy across value proposition, positioning, product promotion, pricing, and portfolio lifecycle management.
- Partner with country-level marketing teams to tailor local strategies.
Go-to-Market & Innovation
- Identify and prioritise holistic solutions to meet customer expectations, ensuring alignment with BD’s long-term vision.
- Launch new products and campaigns, coordinating efforts across stakeholders and aligning with market strategies.
- Develop competitive intelligence, leveraging both quantitative data (e.g., market trends, KOLs) and qualitative insights (e.g., customer pain points).
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Collateral & Thought Leadership
- Design and maintain promotional materials and training tools, ensuring they effectively communicate key messages, brand essence, and positioning.
- Build and sustain Key Opinion Leader (KOL) engagement through partnerships with Clinical & Medical Affairs.
- Conduct market research (Voice of Customer) and Post-Market Surveillance studies.
Customer-Centric Engagement
- Conduct regular customer visits to uncover unmet needs and align BD’s strategy accordingly.
- Support interface requirements and 3rd-party integrations, ensuring seamless market adoption.
- Monitor budgets and timelines, ensuring they meet business objectives with agility.
Talent & Educational Enablement
- Provide expert subject matter advice to the Sales team and contribute to training initiatives.
- Lead cross-functional projects, balancing priorities while ensuring operational excellence.
About You
We’re seeking a strategic marketer with experience in healthcare or medical devices, who thrives on data-driven storytelling, collaboration, and impactful growth strategies. Your leadership will help redefine women’s health marketing in a high-risk, high-reward environment.
Education
- LMBA or equivalent in Marketing, Business, Market Development, Life Sciences, or a related field.
Experience
- 5-8+ years of marketing or business development experience, preferably in healthcare/medical devices.
- Stronger still? Exceptional track record in portfolio marketing, go-to-market, and commercial execution.
Competencies & Mindset
- Critical Thinker with execution discipline—turning strategy into measurable results.
- Analytical Enthusiast with compelling storytelling and a customer-centric worldview.
- Project Management skills, collaborative leadership, and the ability to align with BD’s distinct values.
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Language
- Bilingual in English (fluent professional level required).
- Bonus: Proficiency in European languages.
Travel Requirements
- 35% travel capacity (e.g., EU meetings, customer visits, trade events).
Our Commitment
We grow with purpose—combining innovation with humanity to evolve healthcare. When you join BD, you gain access to: ✅ A collaborative culture, where face-to-face interactions drive learning and creativity. ✅ Work-life balance, enhanced by modern flexibility while maintaining in-office presence (minimum 4 days weekly for most roles). ✅ A Total Rewards program, blending competitive compensation, industry-leading benefits, and personal development. ✅ Recognition for shining in places where impact truly matters—amplifying your voice and expertise.
"We learn faster. Collaborate deeper. Build decisively." —That’s our culture.
Why Join BD?
Makers. Rebellious thinkers. Changemakers.
At BD, we welcome revolutionary minds: ✔ Researchers & innovators who question the status quo. ✔ Pioneers eager to craft solutions where they are needed the most. ✔ Future-seekers determined to transform one life at a time.
BD isn’t just a job—it’s a path to leadership.
Further explore opportunities at BD Careers.
Diversity & Inclusion
BD is a place where every individual belongs.
We observe **"Associées Like Me"—**an Equal Opportunity Employer. Your candidacy will receive equal consideration without regard to:
- Race, color, religion, sex, nationality/ethnicity
- Age, veteran status, or military eligibility
- Sexual orientation, gender identity/expression, or marital status
- Disability, genetic information, or protected veteran status
You are who you are, and we celebrate that.
Details
Primary Location
- Milan, Italy (Via Enrico Cialdini) ✨
Salary Range
- €55,000 – €88,000 (annual, inclusive of competitive benefits).
Note: Final compensation may vary based on location-specific laws, CBA requirements, and promising potential.
Full-Time Position
Celebrate possibility with us. Apply today: The Search is On http://link.
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