Innovate Care Group
Marketing Manager
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Marketing Manager – Maternity Cover
Location: London
Type: Full-time, fixed-term contract (12-month maternity cover)
Working pattern: Hybrid (remote with the occasional office day in London as required), Monday – Friday, 9am-5pm
Salary: Up to £62,000 per annum
About Innovate Care Group:
We're setting the new standard in complex care. Our mission is to transform healthcare by integrating innovative technology with expert, holistic, customised care, for adults and children within their own homes. We work hand-in-hand with our clients and their families, empowering them to achieve new heights, experience life to the fullest and look forward to a brighter tomorrow.
At Innovate Care Group, we promote a culture of collaboration, innovation, and continuous improvement among our internal staff, encouraging creativity, initiative, and teamwork. Our goal is to create a dynamic and inclusive work environment where every team member feels motivated, engaged, and empowered to contribute to the success of our organisation and the well-being of our clients.
Role overview:
As our Marketing Manager (maternity cover), you will own the entire marketing function across our healthcare brands -primarily Innovate Care Group and, secondarily, Aspect Healthcare (permanent healthcare recruitment, Disability Assessor market). Reporting directly to senior leadership, you'll set the strategy, drive the plan and deliver it end to end, operating with autonomy and a direct line to the Commercial Director and CEO.
This is a broad generalist role covering marketing strategy, campaign planning, content, creative, recruitment advertising, business development support, website management, brand awareness and performance analysis. Working closely with senior stakeholders, recruitment consultants, operations, sales teams and external suppliers, you will ensure marketing supports commercial growth, candidate attraction, customer engagement and the continued development of both brands.
As the Group's sole marketing function, you will confidently own multiple projects at once, balance competing priorities and deliver across both B2C and B2B audiences. This is a high-autonomy role in a fast-paced environment for someone who wants to shape marketing their way to directly support business growth.
Our values:
Our team are expected to uphold a set of core values that guide every aspect of our business. These values reflect our dedication not just to meeting, but exceeding, the expectations of those we support, while nurturing an environment of growth and excellence within the healthcare industry.
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What you will do:
- Own the Group marketing strategy across both brands, aligned to commercial growth targets, following pre-outlined marketing plans. You'll advise senior leadership on marketing direction and performance, acting as the internal marketing authority
- Own and optimise marketing budgets, including recruitment advertising spend, making decisions and recommendations on where investment delivers the best return
- Develop and implement marketing plans and integrated, multi-channel campaigns aligned with business objectives
- Own recruitment marketing across both brands, creating and optimising advertising campaigns online and offline, including managing job board contracts, Indeed sponsored job campaigns, employer branding activity and hiring events
- Produce engaging, high-quality written and graphic content across articles, website copy, email marketing, social media, brochures and internal communications
- Develop and manage social media strategies - planning, creating and scheduling content, and using data-driven insights to inform decision making
- Manage company website updates using WordPress, ensuring content remains accurate, engaging and SEO optimised
- Support Business Development teams with targeted campaigns, marketing collateral, events and lead-generation initiatives
- Act as brand guardian across both businesses and manage brand positioning and reputation, maintaining consistent messaging, artwork and tone of voice
- Lead customer engagement activities such as feedback surveys, referral and loyalty schemes, awards and more
- Manage external agencies, suppliers and freelancers, and track marketing spend against budgets
- Ensure compliance with GDPR and advertising standards
Your skills, knowledge and experience:
- Substantial experience in a senior or standalone marketing role, with proven ownership of strategy and delivery across multiple channels
- Confident operating as the most senior marketing person in the business, advising leadership and working with autonomy
- Recruitment marketing experience, including working with job boards (hands-on Indeed Sponsored Jobs experience is highly desirable)
- Excellent copywriting and content creation skills with the ability to create clear, empathetic, and compelling messages tailored to diverse audiences
- Social media management and email marketing platform experience (Mailchimp or equivalent)
- Website management (using WordPress CMS or equivalent)
- Creative artwork experience (using Canva, Adobe Creative Suite or equivalent)
- Proven track record of owning marketing budgets and demonstrating ROI
- Strong organisational and project management skills, with the ability to manage multiple projects simultaneously
- Excellent attention to detail and communication skills
- Internal and external stakeholder management experience
- Commercial awareness with a results-driven mindset
- A genuine interest in healthcare and a commitment to improving outcomes for individuals receiving complex care
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Desirable: Healthcare, care provider or healthcare recruitment experience; Meta suite; SEO knowledge; CRM experience; photography/videography and video editing; events, PR and media relations.
Why join Innovate Care Group?
- A high-autonomy role owning marketing for two growing healthcare brands, with a direct line to senior leadership
- Be part of a pioneering team transforming complex care through innovation and expertise
- An inclusive and supportive company culture with ambitious growth plans
- Staff recognition and incentive schemes
- Company social events plus an annual Christmas party
- Pension scheme
- Cycle to work scheme
- 22 days annual leave
- Employee Assistance Programme providing free, 24/7 confidential support by qualified professionals
- We are proud to be an accredited Real Living Wage employer, ensuring all our employees receive pay that meets the real cost of living
If you share our passion for providing innovative complex care, we'd love to hear from you. Please apply today and should you be a good fit for this role, we will be in touch soon.
Innovate Care Group is an equal opportunity employer. We celebrate diversity and are committed to safeguarding, creating an inclusive environment for all employees. All roles are subject to a few checks including an enhanced DBS check.
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