Elizabeth Finn Homes
Marketing Officer - Elizabeth Finn Homes
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Marketing Officer – Elizabeth Finn Homes
Position: Permanent, Full-Time, 35 hours/week Salary: annual range £28,000–£34,000 + benefits Work model: Remote with regular on-site travel to homes
About Elizabeth Finn Homes A leading care provider delivering exceptional standards across eight prestigious homes, guided by core values:
- Bring Love
- Inspire More
- Act with Purpose
- Welcome All
The Company Family Our dedicated Head Office team ensures outstanding person-centred care across all residences.
The Role
As the Marketing Officer, you will:
- Guard the brand—protect and apply Elizabeth Finn Homes’ marketing standards across group, home, and recruitment campaigns.
- Boost growth—deliver sales & marketing plans to enhance occupancy, enquiries, and referrals for key homes.
- Create high-impact materials, including brochures, digital ads, social graphics, and event collateral.
- Ensure compliance, accuracy, and positive brand alignment in all communications.
- Craft engaging content spotlighting care quality, resident experiences, colleague success, and community engagement.
- Coordinate campaigns, events & PR, managing timelines, accountability, and stakeholder communication.
- Schedule and optimize social media content, driving recruitment, brand awareness, and local engagement.
- Organize open days, recruitment events, and awareness initiatives to prospective residents and carers.
- Support internal teams with workshops, promotions, and award submissions (e.g., Elizabeth Finn Care Awards).
- Build recruitment marketing assets to attract and retain talent.
- Manage budgets & suppliers, ensuring value for money and brand consistency.
- Track KPIs (engagement, leads, performance) and report on campaign effectiveness.
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Key Responsibilities
Responsibilities include but are not limited to:
- Overseeing group and home marketing activity (e.g., websites, print, digital).
- Writing PR materials, award nominations, and press releases using data-driven storytelling.
- Acting as the key liaison between homes, central teams, and external partners.
- Ensuring campaigns meet occupancy, referral, and sales targets.
- Upholding stretch reboarding standards for displaced members.
- Supporting wellness and environmental initiatives (e.g., Care Homes Bursary Fund).
- Adhering to financial control procedures, including planning and budget management.
Requirements & Skills
Essential:
- Exceptional written & verbal communication.
- Proven content creation & social media strategy experience.
- Creative brand management with a philanthropic/care perspective.
- Strong project coordination and multitasking ability.
- A well-organized approach with attention to detail.
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To Apply
Submit your CV and cover letter answering:
- Suitability for the role.
- How you embody our values: Bring Love, Welcome All, Inspire More, Act with Purpose.
Process timeline: First-round interview: Teams (week commencing 20th July 2026) Final decision: In-person at Merlewood Care Home (28th July 2026)
Queries/Informal Chat: Email recruitment@elizabethfinn.co.uk
Benefits Package
We thank our team with:
- Family leave pay enhancement (beyond statutory).
- 15 holidays/annum + bank holidays.
- Group pension (salary sacrifice option: 9% employer contribution).
- Optional access to healthcare & cash plan schemes.
- Mentality support via initiatives and bfree employee assistance programme (counselling).
- Blue Light discount card.
- Awards for long service and skill development.
- Apprenticeship and study opportunities.
Amplifying Commitment to Safeguarding
All candidates undergo:
- Police checks.
- Enhanced DBS with barred list screening.
utional progress? (Note: Candidates with records are considered case-by-case.)
Eligibility & Values
- Diversity, inclusion & belonging are core—our team thrives on embracing individuality.
- No sponsorship available, but all workers authorised to live/work in the UK are welcome.
Let’s shape a united future in care together.
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