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Marketing Operations Manager
Marketing Operations Manager – London (Hybrid: 2 days/week)
Location
London
Employment Type
Permanent
About the Role
As our Marketing Operations Manager, you’ll drive the go-to-market engine forward, balancing execution with innovation. Your expertise in marketing tech stack management, automation, and AI-powered workflows will ensure seamless data flows, efficient lead progression, and measurable campaign results.
This role sits at the core of our FY27 goal to accelerate GTM execution through smarter operations, reducing manual work, improving lead velocity, and freeing up teams to focus on high-impact strategy. You’ll collaborate closely with Marketing, Revenue, Product, and RevOps, ensuring GWI’s human insight translates into pipeline growth.
Collaborating with systems like Claude, HubSpot, Salesforce, Zapier, LeanData, and Dreamdata, you’ll enhance scoring, routing, attribution, and campaign automation, creating scalable, agentic workflows that give our GTM teams a competitive edge.
What You’ll Be Doing
1. AI-Powered GTM Automation
- Design and build AI-driven workflows and agents using Claude, Zapier, Clay, and our wider AI stack.
- Automate lead enrichment, routing, sales enablement, and creative enablement to scale operations.
- Turn static processes into dynamic, self-optimising systems that adapt to GTM needs.
2. Lead Velocity & Routing Optimization
- Improve scoring models in LeanData and introduce AI-driven routing checks to minimise errors.
- Craft frictionless lead progression, ensuring sales teams focus on high-quality opportunities.
- Reduce manual touchpoints by automating distributions, prioritisation, and follow-up workflows.
3. Self-Service Attribution & Pipeline Reporting
- Oversee Dreamdata implementation for multi-touch, account-level attribution, accessible to all cross-functional teams.
- Develop clear, actionable reporting—critical for leadership and board-level strategy.
- Ensure accurate funnel visibility so sales, marketing, and execs make data-driven decisions.
4. Operationalise Buyer & MarketIntent Signaling
- Capture and integrate buyer intent data from:
- Website behavior & product usage
- Third-party intent tools
- Wire these signals into scoring, routing, and rep notifications to accelerate high-potential leads.
- Deploy real-time actionable alerts for key account changes.
5. CRM & Integration Governance
- Maintain HubSpot-Salesforce sync, ensuring:
- Lifecycle stages & lead status alignment
- Error-free data transfers
- Clean duplication and deletion policies (critical for accuracy).
- Head up master data hygiene, audits, and ongoing system health.
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6. Campaign Automation & Event Execution
- Build and deploy pre-release activation workflows (HubSpot, Salesforce, Qualified, Goldcast).
- Ensure multi-channel campaign automation—from email sequences to nurture journeys.
- Monitor KPIs for every launch, event, or training milestone.
7. Product Launch Support (GTM Operations Backbone)
- Provide the operational framework for coordinated launches, including:
- Enablement & onboarding
- Go-to-market campaign phasing
- Pipeline impact measurement
8. Tech Stack Management & Governance
- Oversee day-to-day operations of:
- HubSpot, Salesforce, Claude, Zapier, LeanData, Qualified, Goldcast, Dreamdata, Clay.
- Manage user access, renewals, and compliance assessments.
- Streamline processes via standard operating procedures (SOPs) in Notion.
9. GTM Triage & Systemic Problem-Solving
- Be the primary contact for all marketing operations requests, requests, and troubleshooting.
- Turn complex problems into scalable solutions—whether data cleanup, system integration, or workflow design.
10. Documenting Processes for Scalability
- Maintain transparent, actionable documentation in Notion, covering:
- System workflows
- Automation setup
- Emergency playbooks
What You’ll Bring
You’re a hybrid GTM engineer—equal parts commercial strategist and systems builder. Experience suggests a background in marketing ops, sales ops, or rev ops.
Core Expertise
- Approach GTM like an engineering problem: Prayer over wire-framing the journey while building scalable, ROI-driven systems—not isolated, catch-all configurations.
- Modern martech stack proficiency, with HubSpot expertise as the foundation.
- Ability to:
- Design end-to-end workflows with lifecycle stages and lead properties.
- Execute adaptive lead scoring models.
- Clean and deduplicate data at scale.
- Versatility across technology types, including:
- Marketing automation (HubSpot, Marketo, Pardot)
- Lead routing (LeanData)
- Data enrichment (Clay, Clearbit, ZoomInfo)
- Measurement & attribution (Dreamdata, Bizible)
- Booking & conversational tools (Qualified, Drift)
- Workflow automation (Zapier, n8n)
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Mindset & Hands-on Experience
- A fast learner who prototype equipmentizes—you get your hands dirty, experiment, and name the widget.
- Thrives in rapidly evolving landscapes; sees complexity as a challenge to structure and test.
- LLM-savvy designer—you don’t just chat with AI, you chain prompts, build automations, workforce repetitive tasks that can be executed better with AI.
- Experience with Claude, ChatGPT, or Gemini is a significant advantage.
Bonus Skills & Experience
- Developed agentic workflows or AI automations with an impact on GTM outcomes.
- HubSpot admin/certification and deep administrative/custom configuration experience.
- Hands-on with workflow tools like Clay or Zapier.
- Familiarity with Dreamdata or comparable attribution platforms.
- Sales motion knowledge—valuable aim to understand where automation fries opportunities versus accelerates deals.
Why GWI?
At GWI, you’ll work where meaningful is the default, with an empowered culture. Our benefits programme balances career impact with workforce well-being:
Well-being & Holidays
- 25 days annual leave plus office closures over the holidays.
- Health support: Cash + family benefits, carer days, and mental health resources.
Finance & Rewards
- Competitive salary.
- 4% pension matching.
- Recognition programs and public anchor points for success.
Flexibility & Growth
- Flexitime, Friday finishes, hybrid/remote balance, and WFH budget.
- Accredited learning, leadership training, and global mobility opportunities.
Community & Values
- DE&I initiatives, charitable donations, volunteer days, and transparent payroll giving.
Real culture extends further than office life—at GWI, you’ll find a place where work is close to a calling.
Diversity, Equity & Inclusion
Diversity is who we are. Our teams should mirror the data—and the world—we study. We commit to open doorways, supported by our Disability Confident status.
Adjustments available throughout hiring: Extra time, materials in advance, or alternative formats, takeout breaks, adaptive interviews, assistive technologies, or flexible scheduling.
GWI actively welcomes applicants from underrepresented perspectives and values individuality.
Join us—the world needs your unique expertise.
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Jessica, London
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