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Marketing Operations Manager
Marketing Operations Manager Location: London Employment Type: Permanent Work Arrangement: Hybrid (2 days/week in office)
About the Role
As our Marketing Operations Manager, you’ll drive our go-to-market (GTM) operations, ensuring smooth data flows, optimised workflows, and measurable campaign performance. This role at the heart of our FY27 strategy accelerates GTM execution through AI-powered automation, refining systems to speed leads through the funnel—freeing the broader team to focus on high-impact strategies.
You’ll work closely with Marketing, Revenue, Product, and Revenue Operations teams, ensuring human insights seamlessly translate into pipeline growth. It’s a hybrid role blending technical Martech expertise with a customer-centric mindset—balancing day-to-day operations with innovative solutions that push boundaries.
Key Responsibilities
Technical & Operational Stewardship
- Run and optimise the GTM tech stack, including automation workflows, CRM integrations, and AI-driven systems.
- Own the HubSpot and Salesforce stack, ensuring lifecycle stages, lead statuses, deduplication, and data cleanliness across both platforms.
- Maintain Kam Throughoutness with error-free syncs, lifecycle stage accurate progressions, and regularly audited data hygiene.
AI-Driven Dynamic Campaigns
- Building agentic workflows, harnessing AI like Claude (or its peers—e.g., ChatGPT/Gemini) and tools like Clay, Zapier, and workflow automation to automate repetitive tasks, enhance lead enrichment, and refine routing.
- Use case automation: Sales enrichment workflows via Clay. Dynamic nurture paths powered by AI agents. Creative enablement automation.
- Enable real-time attribution, automating DreamData for multi-touch and allbound account-level pipeline insights. Create standard reporting for leadership and the board.
- Speed up lead velocity, tuning LeanData/Clay-based scoring and routing with AI-powered checks to minimise errors and prioritise high-value leads.
Process & Technology Ownership
- Design operational workflows—templatising clear, structured SOP docs in Notion and creating best practice guides for martech adoption.
- Unify account signals—capture and scale integration of third-party intent data, website behaviour, and product engagement, blending them dynamically into the scoring engine.
- Lift campaign execution—set up, test, and automate align Salesforce + HubSpot campaigns across Qualified/Goldcast and their native platforms—always paired with meaningful measurement.
- General Martech administration: Access management, seat permissions, tool renewals, licence monitoring—compliance and upkeep included.
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Cross-Functional Collaboration
- Triage queue hero—the go-to point for ticketed “ops” requests from all GTM functions.
- Paint the architectural map—work with GTM leaders to design scalable systems that align to larger commercial goals.
- Support product launches—functional setup at scale: pipeline activation, go-to-market measurement, and adoption tracking.
- Collaborate with product, data, and engineering teams to ensure the technical roadmap drives repetition and rigor.
What You’ll Need
Core Technical Expertise
- Martech fluency, with HubSpot admin skills as the unquestioned anchor (think lifecycle-building, scoring elasticity, workflow automations).
- Experienced across multiple categories in this stack:
- Marketing automation: HubSpot (advanced), Marketo, Pardot
- Lead routing: LeanData (or integrated CRM/non-CRM routing)
- Enrichment/data: Clearbit/Claude, ZoomInfo, and anything that connects into a CRM
- Attribution: DreamData or Bizible
- Conversational tools: Qualified, Drift, and bulk booking tools
- Workflow orchestration: Zapier and n8n
- Hands-on Salesforce integration patterns, especially data changes to CRM pipelines.
- Lays out hands. Prototype, iterate, scrap. Builds, doesn’t just chat about AI.
Mindset & Scalability Focus
- Treat GTM as a external-facing R&D lab: rapid prototyping of emergent agentic workflows before showcasing value.
- Not a renegade, not “just changing CCs”—advises on data densities, routing angles, and funnel disciplines. You empathise with sales ops, product, marketers and build to their constraints.
- Data literacy. You learn anew how PIPELINES work and palletise automation without flankering larger commercial imperatives.
- You believe in seamless ownership. Gleriant sysops guidance—write docs, run retrospectives, and know your Forrster recommendations to lounge on.
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Bonus Track
- Built agentic workflows (powered by LLMs like Claude) that driven visible GTM impacts.
- HubSpot rigorous admin—multiple seasons building pipelines, handling “out of the box” customs, or running professional-level certification.
- Safe hands managing switches/Disks: particularly autofilled qualified pathways with Clay or n8n.
- A time in the firetrench. Fine-tuned experience with bookings sales is a bonus. Circumnavigated environments where you can immediately talk velocity endgame.
What We Offer
Impact & Meaningful Growth
- Your work makes measurable differences: websites, ads, campaigns, and accounts transformed directly into revenue.
- 25 days annual leave + usual office closures—because downtime matters.
- Health & well-being: enhanced family benefits, flexible carer support, mental health days, and cash plan.
- Financial & career progression: salary matching top FTSE firms, 4% pension, and a perfectinging recognition platform.
Flexibility & Flexibility Options
- Hybrid work: fixed two-week on-site spikes and top-ups.
- Flexible hours: finessed early Friday finishes.
- Home office backup: dedicated budget.
- Learning & development: industry certifications, leadership academies, and global progression exposures.
Community Values
- D&I as the cultural backbone. Data reflections in our products need prism-wrappering teams.
- Paid time volunteering, donation matching—align you with your organisation.
- Disability Confident: accommodations are viewed as team assets and not burdens.
A chance to contribute, grow, and belong in a workplace where every innovation has visibility.
Apply at #li-hybrid with a portfolio of Tier 0 reworks that inspire systems change.
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