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Marketing Operations Manager
12 Month Maternity Cover Role – Marketing Operations Manager
Reporting into the Head of Demand Generation, the Marketing Operations Manager is a key position within the Demand arm of the Moorepay Marketing Team.
Owning the martech and AI stack, operational excellence, Account-Based Marketing (ABM)/Account-Based Experience (ABX), and planning, the M-Ops Manager will be the lynchpin responsible for building and leveraging a winning platform for growth.
You will work with key stakeholders within commercial teams, aligning current and future marketing capabilities with the strategic needs of the business. This will include:
- The planning and technical execution of campaigns for both the demand and brand teams
- The performance and forward planning of the martech stack
- Regulatory compliance (GDPR/PECR)
- Vendor management and relationships with procurement
- Standard Operating Procedures (SOPs) and automation
- Work management within the marketing team to align activity with our KPIs
You will be responsible for:
- Owning and communicating change
- Acting as a key member of the CRM steering group
- Leading by example as a data steward within marketing systems
- Leading and developing a team of two direct reports (
- Marketing Executive
- Marketing Coordinator ),
This role is a hybrid role based in either our Swinton (Manchester) or Birmingham locations.
Key Responsibilities
Campaign Operations & Execution
- Own end-to-end campaign operations, including:
- Maintaining the campaign calendar
- Planning
- Segmentation
- Targeting
- Quality assurance (QA)
- Deployment
- Optimisation
- Work with the Marketing Analyst to understand performance and apply insights to improve future activity.
- Implement robust QA and testing processes (A/B, multivariate, deliverability checks) to ensure high-quality execution.
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ABM / ABX Programme Leadership
- Design, execute, and optimise ABM/ABX programmes, integrating intent data.
- Partner closely with the Business Development team to operationalise workflows, routing, and follow-up processes to maximise reach and meeting generation.
Martech, AI & Automation
- Own the martech and AI stack, including:
- Performance
- Roadmapping
- Vendor relationships
- Oversee:
- System integrations
- Data flows
- API-based connections to ensure reliable and scalable operations.
- Identify and deploy AI capabilities that improve:
- Campaign efficiency
- Personalisation
- Team productivity
Lead Lifecycle, Scoring & Attribution
- Own the lead lifecycle framework, including:
- Routing logic
- Lifecycle stages
- SLA alignment with Sales
- Develop and maintain lead scoring models, working closely with:
- The Marketing Analyst
- The Business Development team to validate and refine.
- Co-own attribution methodology, ensuring accurate measurement of campaign and channel contribution.
Governance, Compliance & Documentation
- Establish governance and operational excellence, including:
- High-quality Standard Operating Procedures (SOPs)
- Operating rhythms
- Act as the data steward within marketing systems, ensuring:
- Data quality
- GDPR compliance
- Provide coaching, performance management, and clear progression pathways for two direct reports.
Key Skills & Experience
Key Skills Required
- Solution-oriented logical thinker with a continuous improvement (+1% mindset)
- Deep knowledge of marketing operations and best practice within this fast-developing discipline, including:
- ABX
- Campaign methodologies
- Strong understanding of AI capabilities (1st and 3rd party) and how to drive value within the marketing team
- Leadership in governance and operational excellence, including:
- Establishing high-quality SOPs
- Maintaining operating rhythms
- Setting standards across the marketing team
- Deep knowledge of workflow and automation design and implementation, including:
- Testing
- Trouble-shooting
- Data-literate with a strong understanding of:
- Data quality
- Governance
- Stewardship across systems (HubSpot, Clay, Asana)
- Strong knowledge of GDPR and other regulatory frameworks
- Confident communicator – able to discuss complex topics in a straightforward fashion and say what you mean
- People leader who:
- Sets clear priorities
- Develops talent
- Fosters a positive team culture
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Benefits & Culture
Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals working across four offices in:
- Swinton (Manchester)
- Sheffield
- Birmingham
- Kochi (India)
We’re passionate about making Moorepay a fantastic place to work.
Company Culture
The average length of service at Moorepay is 12 years, which speaks volumes about our commitment to employees. Our culture is built on three pillars:
- Mental health support
- Work-life balance
- Equal opportunities and inclusion for all
What You'll Gain
- A career rich in opportunity within a stable and growing company
- A comprehensive programme of learning and development
- Competitive base salary
- 25 days annual leave at minimum, with the opportunity to buy more. Additional perks:
- Birthday leave
- Private medical insurance for you and your dependants
- Life assurance (4x salary)
- Enhanced pension contribution (up to 8.5% from the employer)
- A huge range of flexible benefits, covering:
- Financial wellbeing
- Personal wellbeing
- Lifestyle & leisure
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