The Good Care Group
Marketing Performance Manager
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Marketing Performance Manager
Salary: £35,000 (1 year fixed term maternity cover)
Location: London (Hybrid – minimum 2–3 days per week in our London office)
Reporting to: Marketing Director
About The Good Care Group
We're transforming the care industry by raising standards through the delivery of high-quality, personalised and specialist live-in care. Our mission is simple: to help people live independently in the place they love most – their own home.
The Role
This is an exciting opportunity for a commercially minded digital marketer who thrives on improving performance through content, SEO, websites and email marketing. You'll take ownership of the day-to-day management of our websites, delivering engaging, search-optimised content and ensuring an excellent online user experience. Working closely with our specialist agency partners, you'll play a key role in increasing organic visibility, improving website performance and driving high-quality enquiries.
What you'll be doing
- Create engaging, high-quality and SEO-optimised content including blogs, articles, website copy and landing pages.
- Develop and implement SEO best practices to improve organic search visibility, website performance and user experience.
- Manage and maintain website content in WordPress, including migrating legacy pages to our new website following our recent rebrand.
- Create, update and optimise PPC landing pages to improve campaign relevance and conversion rates.
- Measure and report on SEO performance, identifying opportunities for continual improvement.
- Plan, create and deliver engaging B2B and B2C email marketing campaigns that produce compelling content across digital and offline marketing channels.
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About You
If you're an experienced digital marketer looking for a varied role where you can combine creativity, performance marketing and purpose, we'd love to hear from you.
You'll have:
Essential
- At least three years' experience in a digital marketing or marketing management role.
- Strong experience across SEO, website management, content marketing and email marketing.
- Excellent copywriting, editing and proofreading skills.
- Experience managing website content using a CMS, ideally WordPress.
- Strong analytical skills with the ability to interpret data and optimise performance.
- Excellent organisational and project management skills.
- Confident stakeholder management and communication skills.
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Desirable
- Experience using Mailchimp or another email marketing platform.
- Understanding of marketing attribution, reporting and campaign tracking.
- Knowledge of paid search, audience targeting and conversion optimisation.
- Experience within the healthcare or home care sector.
Why join us?
You'll have the opportunity to:
- Make a meaningful impact through your marketing.
- Develop your skills across multiple digital marketing disciplines.
- Partner with specialist agencies and senior stakeholders.
- Be part of an organisation that genuinely values innovation, compassion and continuous improvement.
Apply today and help us continue to redefine what outstanding care looks like.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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