Tower Supplies
Marketing & Sales Automation Manager
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About The Job
We are looking for a highly analytical and commercially minded Marketing & Sales Automation Manager to drive the performance, optimisation, and scalability of our marketing and sales operations.
This is a pivotal role that sits at the intersection of marketing, sales, data, technology, and revenue generation. You will be responsible for managing and optimising our marketing automation ecosystem, ensuring campaigns are executed seamlessly, leads are nurtured effectively, reporting is accurate, and sales and marketing teams have complete visibility of performance across the buyer journey.
You will own the implementation, optimisation, and continuous improvement of marketing and sales automation processes, with a strong focus on data analytics, attribution modelling, lead management, campaign performance, reporting, and revenue operations.
The ideal candidate combines technical expertise with commercial awareness and thrives on transforming data into actionable insights that accelerate pipeline growth and improve marketing ROI.
Job title: Marketing & Sales Automation Manager
Contract type: Permanent
Hours: 40 hours per week, Monday to Friday, 8:00 am to 5:00 pm. This is an on-site role, with some flexibility considered for the right candidate.
Location: Poole
Holiday: 30 days paid (inc. bank holidays)
Key Responsibilities
Marketing Automation & Campaign Execution
- Manage and optimise the marketing automation platform, ensuring best-practice use of workflows, nurturing programmes, lead scoring, segmentation, and campaign automation.
- Collaborate with marketing teams to plan, build, launch, monitor, and optimise multi-channel campaigns.
- Lead the implementation of email marketing campaigns, including segmentation, content set-up, automation workflows, tracking, testing, optimisation, and performance reporting.
- Develop automated customer journeys that improve engagement, lead conversion, and customer retention.
- Ensure campaign data is captured accurately across all marketing and sales touchpoints.
- Drive continuous improvement of lead generation and lead nurturing processes.
- Continuously update and optimise lead lifecycle processes and lead scoring systems
- Maintain data hygiene, database accuracy, and account health in line with the latest GDPR best practices.
Sales Automation & Revenue Operations
- Support sales teams through the implementation and optimisation of sales automation processes.
- Ensure seamless lead routing, assignment, qualification, and lifecycle management.
- Improve alignment between marketing and sales teams through efficient processes and shared performance metrics.
- Identify opportunities to automate manual processes to improve efficiency and productivity.
- Support the development of scalable revenue operations frameworks that improve pipeline visibility and forecasting accuracy.
- Support the future migration of data from current systems to Sales Automation Hub
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Marketing & Sales Automation Hub Management
- Act as the internal subject matter expert for the Marketing & Sales Hub.
- Manage platform configuration, integrations, workflows, custom properties, lead scoring, reporting, and data governance.
- Maintain data quality and ensure alignment between marketing and sales activities.
- Work with internal stakeholders and external partners to implement new functionality and improvements.
Data Analytics, Attribution & Reporting
- Develop and maintain dashboards that provide actionable insights into marketing and sales performance.
- Create executive-level reporting on pipeline performance, lead generation, conversion rates, campaign effectiveness, and ROI.
- Establish and maintain marketing attribution models to measure campaign impact and revenue contribution.
- Analyse campaign performance and customer behaviour to identify growth opportunities.
- Provide recommendations based on data-driven insights to improve marketing effectiveness and sales outcomes.
Continuous Optimisation
- Monitor key performance indicators across the marketing and sales funnel.
- Identify opportunities to increase conversion rates and improve customer acquisition efficiency.
- Conduct A/B testing and performance analysis across campaigns and automation workflows.
- Stay up to date with industry trends, automation technologies, AI-driven marketing tools, and best practices.
Essential Key Skills & Experience
- Minimum 2 years' proven experience managing marketing and sales automation platforms; HubSpot experience is highly desirable.
- Strong understanding of marketing campaign implementation and optimisation.
- Experience building, executing, and analysing automated marketing programmes.
- Strong knowledge of marketing attribution models and customer journey mapping.
- Experience creating dashboards, reports, and performance measurement frameworks, with the ability to define, track, and interpret KPIs that measure marketing and sales effectiveness.
- Excellent data analysis skills with the ability to interpret complex datasets and communicate insights clearly.
- Experience working closely with both marketing and sales teams.
- Strong understanding of CRM systems, lead management, lead scoring, and pipeline reporting.
- Experience driving process improvements across marketing and sales operations.
- Strong project management and stakeholder management skills.
- Familiar with GDPR and best practices in data compliance and customer data handling.
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Desirable
- Bachelor's degree in marketing, data analytics, or a related field preferred.
- Able to thrive in a fast-paced environment and adapt to shifting priorities.
- Experience in a fast-paced marketing team; B2B marketing experience is desirable.
- Strong commercial mindset; sales experience is advantageous.
- Knowledge of Revenue Operations (RevOps) principles.
- Familiarity with Smartsheet, Google Analytics, CMS (WordPress)
- Knowledge of AI-driven marketing automation technologies.
What's In It For You
- Modern open plan office
- Monthly profit share bonus scheme
- Holiday buy-back scheme
- Company sick pay
- Free access to LinkedIn Learning
- Free onsite parking
- Perks at Work scheme
- Unlimited 'tuck shop' snacks
- Free lunch every Friday
- Charity dress down day every Friday
- Cycle to Work scheme
- Complimentary birthday vouchers
- Subsidised workplace massage
- Management 'Giveback Days'
- Eye care vouchers
- Employee Assistance Programme (EAP)
- Company social and corporate events
Who We Are
We're a fast-paced, forward-thinking global solutions provider that is redefining operational excellence for businesses. We're famous for our fantastic customer service and for creating comprehensive solutions that help our customers stay ahead in an ever-changing world.
Our marketing function operates in a dynamic environment, working collaboratively across teams with innovation as one of our core values.
Where will you work
Our open plan office encourages teamwork and communication. You will be working in a respectful environment surrounded by people who care about you just as much as our customers. We also believe diversity is the key to success. That means your voice will always be heard no matter your role, and there will always be the opportunity to make a big impact.
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