Principality Building Society
Marketing Specialist
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BELONG – There’s no place like Principality
At Principality, belonging isn’t just a value — it’s how we work. When you join us, you’re welcomed into a supportive, inclusive community where your home life, wellbeing, and individuality are genuinely respected. From flexible ways of working to benefits designed around you, we’re committed to helping you feel comfortable, valued, and able to thrive.
We believe great work happens when people feel connected — to each other, to our purpose, and to the communities we serve. That’s why we encourage balance, invest in wellbeing, and focus on growing and improving together.
Why join us?
There are plenty of reasons to build your career with Principality:
- Flexible hybrid working – Our award-winning approach gives you the flexibility to work from home and from the office. Collaboration matters to us, so you’ll spend at least 8 days per month based in our Cardiff office.
- A truly inclusive workplace – Proudly named in the 2025 Inclusive Top 50 UK Employers List, ranked 27th, recognising our ongoing commitment to inclusion and belonging.
- Customer excellence you can be proud of – Winners of Double Gold Awards for Customer Satisfaction at the Fairer Finance Awards 2025 for both Savings and Mortgages.
- Engaged, supported colleagues – Our colleague engagement scores consistently exceed 85%, reflecting a positive and supportive culture.
- Wellbeing at the heart of what we do – Our Belong benefits package is designed to put our people first, supporting your physical, mental, and financial wellbeing.
These achievements reflect more than awards — they represent our long-term commitment to creating a workplace where colleagues feel supported and customers feel cared for.
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When it comes to belonging, there truly is no place like Principality.
We have an exciting 12m FTC opportunity for a Marketing Specialist to join our team
Playing a key role in shaping and delivering our savings marketing and retail communications strategy.
This role exists to drive impactful, insight-led campaigns that support our customer value proposition, bring our brand to life and deliver against business priorities. The role is responsible for leading integrated savings marketing activity and delivering key engagement moments, including our Annual General Meeting (AGM) and seasonal events.
What you’ll be doing:
- Lead the delivery of engaging, multi-channel marketing activity while working collaboratively across the organisation
- Deliver impactful campaigns that grow brand awareness, consideration, engagement and conversion.
- Plan and deliver integrated through-the-line marketing campaigns, ensuring activity is aligned across channels and tailored to audience needs.
- Ensure campaigns meet defined objectives and regulatory requirements (including BCOBs)
- Use data and insights to evaluate performance, optimise campaigns, and share learnings to drive continuous improvement
- Partner with stakeholders and channel specialists across the business to deliver activity aligned to our customer value proposition
- Support budget management to deliver ambitious campaigns while managing risk responsibly
- Build strong relationships with external agencies and partners, maximising the value of those collaborations
- Ensure all communications are consistent with our brand identity, tone of voice and visual standards
- Contribute to a high-performing team by supporting and developing colleagues
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What we’re looking for
We welcome people from all backgrounds, experiences and career paths. You might be a great fit if you bring:
- Experience delivering successful marketing campaigns, ideally in a regulated environment
- Strong knowledge of multi-channel marketing (digital, social, ATL & BTL)
- Confidence working with stakeholders and managing agency relationships
- Experience using data and insights to inform strategy and improve performance
- Strong communication skills, with the ability to influence and collaborate effectively
- Good organisational skills and the ability to manage multiple priorities
- Experience managing budgets and measuring marketing effectiveness
- A creative, curious mindset and attention to detail
- Familiarity with tools such as Microsoft Office and collaboration platforms (e.g. Teams, Zoom)
Nice to have (but not essential):
- A marketing qualification
- Experience in financial services or another regulated industry
- Experience planning and delivering events
- Welsh language skills (spoken and/or written)
If you’re passionate about marketing, collaboration and creating meaningful customer experiences, we’d love to hear from you.
We reserve the right to close this vacancy early should we receive a high volume of applications.
If you have any questions in relation to this role, please contact the recruitment team at recruitment@principality.co.uk
Read all about us - Principality Building Society: Posts | LinkedIn
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