Vencora Business Unit

Job Summary

This role is REMOTE-based.

To own and champion SSP UK & Ireland’s external voice and market identity, ensuring the business shows up in the right places, with the right messages, at the right time. The Marketing Specialist is responsible for shaping and executing SSP’s UK & Ireland external presence across digital channels, industry events, trade media and market communications, building brand awareness, relevance and credibility within the UK & Ireland insurance technology market.

This is an externally-focused role. Working as part of the Sales and Marketing team and reporting to the Sales and Marketing Manager, the Marketing Specialist will develop their skills and knowledge through a Digital Marketing Apprenticeship, applying their learning directly to real commercial activity that makes SSP more visible, more compelling and more connected to the market it serves.

Job Description

Main Area of Responsibility

• Owns and develops SSP UK & Ireland’s external brand identity and voice, ensuring that how SSP presents itself in market is consistent, compelling and reflective of its values and proposition. Acts as the guardian of brand guidelines across all external-facing materials, channels and touchpoints.
• Manages and continuously improves SSP UK & Ireland’s external digital presence, including the SSP (UK & I) website – taking responsibility for content accuracy, user experience, SEO performance and regular updates. Designs and maintains web pages, landing pages and digital assets that reflect SSP’s market positioning and support commercial objectives.
• Plans and executes integrated external marketing campaigns across digital and physical channels – including email marketing, social media (particularly LinkedIn), paid digital, trade press and events – ensuring campaigns are well-timed, on-brand and targeted at the right audiences within the insurance market.
• Creates high-quality, engaging external content including thought leadership articles, case studies, product and solution communications, event materials, advertisements and digital copy. Ensures all content is written and designed for external audiences, speaking to customers, prospects and the wider market with clarity, credibility and personality.
• Manages SSP’s presence at external industry events, conferences and trade shows – identifying the right events to attend and/or sponsor, managing logistics and materials, and ensuring SSP shows up professionally and memorably. Supports the sales and account management team at events where appropriate.
• Monitors and engages with SSP’s PR agency (Harrison Sadler) relevant industry trade media including Insurance Times, Post Magazine, Insurance Age and Insurance Business, among others. Maintains up-to-date knowledge of market trends, competitor activity and industry conversations, using this intelligence to inform content, messaging and campaign timing.
• Manages external marketing tools and platforms including CRM (Hubspot), email marketing and social media scheduling tools, ensuring accurate data, effective segmentation and meaningful measurement of campaign performance.
• Tracks, analyses and reports on the performance of all external marketing activity against agreed KPIs – including website traffic and engagement, social media reach and interaction, email campaign metrics, event ROI and lead generation. Uses insight to continuously improve activity and outcomes.
• Embraces and leverages AI tools to maximise productivity and the quality of marketing outputs – from content creation and campaign planning to performance analysis – always applying appropriate human judgement to ensure accuracy, tone and brand consistency.