More Than Loft Ladders
Marketing Specialist (Paid Media)
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Marketing Specialist (Paid Media)
More Than Loft Ladders | Hybrid | £50,000 to £60,000 + travel allowance + benefits | Full time
The short version
We're the UK's leading loft storage franchise, with a growing network of franchisees turning wasted loft space into safe, usable storage for homeowners across the country. Every franchisee depends on a steady flow of quality leads, and paid media is the engine behind it. We're hiring the person who owns that engine.
What you'll do
This is our first dedicated paid media role. You'll work alongside our Head of Content and franchise support team, with full ownership of paid from day one.
- Own our Google Ads and Meta paid campaigns end to end: strategy, build, budgets, testing, reporting.
- Drive lead generation for franchisees across the UK, balancing national brand campaigns with local territory targeting.
- Manage and optimise spend so every pound works hard. Cost per lead and cost per booked job are your scoreboard.
- Test relentlessly: creative, audiences, landing pages, ad copy. Kill what doesn't work, scale what does.
- Report clearly to head office and franchisees. No vanity metrics, just what's working and what it costs.
- Work with the wider team on seasonal pushes, new territory launches and franchise recruitment campaigns.
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What you'll bring
- A proven track record running successful Google Ads campaigns. You can show us the numbers, not just the slides.
- Solid hands-on experience with Meta paid ads (Facebook and Instagram) driving leads, not just likes.
- Home improvement or home services experience is a strong plus. You understand how homeowners buy.
- Sharp analytical skills: comfortable with conversion tracking, GA4, attribution and building reports people actually read.
- Landing page and ad creative instincts. You know what makes someone click and what makes them enquire.
- Self-starter attitude. We're a growing franchise network, not a big corporate. You'll have room to run.
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What's in it for you
- £50,000 to £60,000 depending on experience.
- Travel allowance.
- Hybrid working: mix of office, home and time out with franchisees to see the business up close.
- 25 days holiday plus bank holidays.
- Pension and the usual benefits.
- Real ownership. You'll be our first dedicated paid media hire, shaping the channel from the ground up, and you'll see the results in the numbers every week.
How to apply
Send your CV and a short note on the best paid campaign you've ever run, with the numbers to back it up, to liam@mtll.co.uk.
No agencies, please.
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