Sysco Canada Inc.
Marketing Specialist / Spécialiste Marketing
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About Sysco
Sysco is the global leader in foodservice distribution. With over 71,000 colleagues and a fleet of over 13,000 vehicles, Sysco operates approximately 333 distribution facilities worldwide and serves more than 700,000 customer locations. We offer our colleagues the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations. We're looking for talented, hard-working individuals to join our team. Come grow with us and let us show you why Sysco is at the heart of food and service.
Sysco connects the world to share food and care for one another. Sysco leads from the heart of food and service to deliver the freshest of foods and ideas to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Our customers can count on us to deliver on-point products and solutions since only Sysco is the global leader, sitting at the heart of innovation supply, delivery, culinary and more.
With over 57,000 colleagues and a fleet of over 13,000 vehicles, Sysco operates approximately 326 distribution facilities worldwide and serves more than 625,000 customer locations. For fiscal 2022 that ended July 2, 2022, the company generated sales of more than $68 billion USD.
Sysco, one of Canada's Best Employers 2023, as listed by Forbes, is dedicated to our global corporate social responsibility goals and to creating a diverse and inclusive workplace. We offer our colleagues the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations.
Sysco is more than just a place to work. Our passion for food and our customers has made us the industry leader. To remain on top, we will continue to think bigger, work harder and never give up. Are you ready to drive success?
For more information, visit www.sysco.ca or follow us @SyscoCanada at facebook.com/SyscoCanada; twitter.com/SyscoCanada or instagram.com/SyscoCanada
For a full list of opportunities, visit www.sysco.ca/careers
Role
In partnership with the Director, Sales Strategy & Operations (DSSO) and Marketing Manager, this role will be responsible for the deployment and execution of Marketing programs and initiatives within the Region, supporting Sales growth. This includes but is not limited to the planning and execution of trade shows and customer events, vendor coordination, internal event coordination, communications and alignment with Sysco Canada's marketing team and brand standards. This role is a subject matter expert in all core sales and marketing programs and promotions and will support entrenchment of these in the region.
Role Responsibilities
- Support the Marketing Manager in development of marketing strategy, assets, programs, and growth initiatives in the Region and in collaboration with the Canadian marketing team.
- Be the ambassador for and expert on programs such as Sysco Rewards, Sysco Perks, New Customer Onboarding, Restaurant Solutions, and all other internal resources in our sales toolkit.
- Plan and execute Customer Events and tradeshows with excellence and attention to detail and customer experience.
- Manage the execution of the regional calendar of marketing activities, including event planning, trade shows, general sales meetings (GSM), catalogues, sales growth programs, digital communications, and customer loyalty programs.
- Own communication excellence and marketing to our three levels of customers: External, Internal, and Vendor partners.
- Measure and report out on Local Sales Promotions and marketing programs, with the ability to make recommendations based on results, insights, and market analytics.
- Work collaboratively with the Sysco Canada marketing team, maintaining strong alignment and sharing of resources, strategies, processes, and tools.
- With your team, deliver the regional marketing budget on plan.
- Support a Customers First Mindset while carrying out daily duties.
- Complies with Sysco's Food Safety Policy and procedures to ensure food safety, quality and legality requirements are met.
- Is willing to work safely with minimal environmental impact and understands the importance of reporting all hazards, incidents, and environmental spills immediately to their Supervisor.
- Understands that they play an integral role in their own safety and that of their colleagues and is willing to speak out when hazards are present.
- Perform other duties as assigned.
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Qualifications/Skills/Job Requirements (About you)
- 1-2 years' work experience in a Field Marketing role.
- Food service industry experience is an asset.
- College diploma in Marketing or related concentration required.
- University degree considered an asset.
- Strong computer skills with intermediate to advanced knowledge of Microsoft Word, Excel, PowerPoint, Outlook, Desktop Publishing and Graphic programs required.
- Exceptional communication and influencing skills (verbal, written, presentations)
- Experience in event & tradeshow management.
- High learning agility
- Embraces change and champions corporate initiatives.
- Must have the ability to be detail-oriented and balance multiple projects simultaneously in a fast-paced environment.
- Valid driver's license in good standing with access to a vehicle is required as there may be travel up to 30%.
- Bilingualism in French and English is required for this position.
Poste
En partenariat avec le directeur, Stratégie et opérations des ventes (DSSO), et le gestionnaire du marketing, ce poste est responsable du déploiement et de l'exécution des programmes et des initiatives marketing dans la région afin de soutenir la croissance des ventes. Les responsabilités comprennent notamment la planification et l'exécution de salons professionnels et d'événements destinés aux clients, la coordination avec les fournisseurs, l'organisation d'événements internes, les communications ainsi que l'harmonisation avec l'équipe marketing de Sysco Canada et le respect des normes de la marque. Cette personne agit à titre d'expert(e) de référence pour l'ensemble des programmes, promotions et initiatives clés en ventes et en marketing, et soutient leur implantation et leur adoption durable au sein de la région.
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Responsabilités
- Appuyer le gestionnaire du marketing dans le développement des stratégies, programmes et initiatives marketing de la région.
- Être la personne-ressource pour les programmes tels que Sysco Rewards, Sysco Perks, New Customer Onboarding, Restaurant Solutions et les autres outils de vente.
- Planifier et organiser les événements clients et les salons professionnels en veillant à offrir une excellente expérience.
- Coordonner les activités marketing régionales, incluant les événements, les salons, les réunions des ventes, les catalogues, les promotions et les communications numériques.
- Assurer des communications efficaces auprès des clients, des équipes internes et des fournisseurs.
- Suivre les résultats des promotions et des programmes marketing et proposer des recommandations pour améliorer la performance.
- Collaborer avec l'équipe marketing de Sysco Canada afin d'assurer l'alignement des stratégies, des outils et des ressources.
- Participer à la gestion et au respect du budget marketing régional.
- Adopter une approche centrée sur le client dans toutes les activités quotidiennes.
- Respecter les politiques et procédures de Sysco en matière de salubrité alimentaire, de qualité et de conformité.
- Travailler de façon sécuritaire et signaler immédiatement tout risque, incident ou problème environnemental à son superviseur.
- Contribuer à sa propre sécurité ainsi qu'à celle de ses collègues.
- Effectuer toute autre tâche connexe demandée.
Qualifications/compétences/exigences
- 1 à 2 ans d'expérience de travail dans un rôle en marketing de terrain.
- Une expérience dans l'industrie des services alimentaires constitue un atout.
- Diplôme d'études collégiales en marketing ou dans un domaine connexe requis.
- Diplôme universitaire considéré comme un atout.
- Excellentes compétences informatiques et connaissance intermédiaire à avancer de Microsoft Word, Excel, PowerPoint, Outlook ainsi que des logiciels de publication assistée par ordinateur (PAO) et de conception graphique.
- Excellentes aptitudes en communication et en influence (verbale, écrite et lors de présentations).
- Expérience en gestion d'événements et de salons professionnels.
- Grande capacité d'apprentissage et d'adaptation.
- Ouverture au changement et capacité à promouvoir les initiatives de l'entreprise.
- Capacité à porter une grande attention aux détails et à gérer plusieurs projets simultanément dans un environnement dynamique et en évolution rapide.
- Permis de conduire valide avec un bon dossier de conduite et accès à un véhicule requis, puisque des déplacements pouvant représenter jusqu'à 30 % du temps de travail peuvent être nécessaires.
- Bilingue (français et anglais)
- La maîtrise de l'anglais est requise pour ce poste afin de communiquer efficacement avec des collègues anglophones et d'exercer ses fonctions dans un environnement de travail bilingue.
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