Bolt
Marketing Specialist, UK & IE
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About Bolt
Bolt is shaping a future where cities are built for people, not cars. What started as an ambitious project of a 19-year-old in 2013 has grown into a global mobility platform used by more than 200 million customers and 4.5 million driver and courier partners across 50 countries.
From ride-hailing and food delivery to scooters, e-bikes, and car-sharing, Bolt helps people move through cities every day. Small, autonomous teams drive this work, combining the speed and ownership of a startup with the scale of a global technology company backed by more than €1bn in funding.
And we're just getting started.
Why join Bolt?
- Build the future of mobility and help transform how people live and move in cities.
- Tackle challenges at scale that span technology, operations, regulation, and growth.
- Take real ownership early. Small, lean teams mean your decisions matter from day one, and you'll learn fast alongside some of the best people in the industry.
- Join one of Europe's leading technology companies, backed by world-class investors including Sequoia.
About The Role
We’re looking for a hands-on marketer to help grow Bolt’s brand across the UK & Ireland. Working closely with the Local Marketing Manager, you’ll execute local marketing initiatives across our Rides and Micromobility businesses, managing everything from user communications, copywriting, and social media to localising campaigns for regional audiences. You’ll play a key role in building driver communities, adapting global campaigns to local markets, and delivering high-impact marketing initiatives that drive growth.
Note: This is a 6-month fixed-term contract role
Main Tasks And Responsibilities
- Support the execution of local rider and driver marketing initiatives across the UK & Ireland, driving growth across key markets.
- Manage local marketing communications, including social media, push notifications, in-app messages, emails, and blog posts, ensuring timely and engaging content.
- Strengthen Bolt’s local presence by understanding audience preferences, delivering authentic messaging, and maintaining the brand’s distinctive voice.
- Contribute to the planning and execution of multi-channel marketing campaigns across various verticals, applying marketing funnel and app growth principles to drive acquisition, conversion, and retention.
- Collaborate cross-functionally with central marketing teams (Performance, Design, Brand, Lifecycle, Social Media, Influencers, and Growth) to execute campaigns while ensuring brand consistency and alignment.
- Analyse campaign performance, prepare structured reports, and provide data-driven insights and recommendations to stakeholders based on key marketing metrics.
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About You
- You have relevant marketing experience, ideally within app-based platforms or consumer brands; experience in the transport industry is a strong advantage.
- You have hands-on experience managing social media, including content planning, maintaining a social media calendar, growing local audiences, and creating engaging content.
- You understand the fundamentals of marketing across areas such as digital, brand, product, commercial, or advertising, and can support the execution of locally relevant campaigns aligned with broader marketing strategies.
- You are familiar with digital marketing performance metrics and analytics, with the ability to interpret data and make recommendations; knowledge of metrics such as CAC, CPM, CPA, CTR, LTV, Reach, and Impressions is a plus.
- You can effectively manage multiple marketing initiatives simultaneously, prioritise competing tasks, collaborate cross-functionally, and communicate clearly with internal stakeholders.
- You are fluent in English, hold a relevant bachelor’s degree (preferably in Marketing or Communications), and are comfortable using AI tools to improve marketing workflows and drive efficiency.
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Why you’ll love it here
- Accelerate your professional growth with unique career opportunities.
- Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so do you.
- Take care of your physical and mental health with our wellness perks.
- Celebrate 5 years at Bolt with a 1-month paid sabbatical to recharge.
- Connect with colleagues at annual company events and smaller team gatherings.
- Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.
Some perks may differ depending on your location and role.
At Bolt, using AI daily is a baseline expectation for everyone. If there’s a faster, smarter way to do your work, we expect you to find it. You’re still responsible for the output, so the standard stays high when using AI tools.
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
Everyone is welcome
Bolt is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all qualified applicants are considered for employment without regard to race, colour, nationality, religion, gender or gender identity, sexual orientation, age, or disability.
We welcome applications from all backgrounds and are happy to make reasonable accommodations throughout our hiring process. If you require any adjustments, please let us know.
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