Canon EMEA
Marketing Strategy Specialist (B2B)
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Job Description
Join Canon EMEA as a B2B Marketing Strategy Specialist and play a key role in shaping the future of our Imaging Technologies Consumer Group (ITCG). In this strategic role, you'll transform market insights and business priorities into innovative marketing strategies that drive growth across Europe.
Working closely with the B2B Marketing Manager and collaborating with teams across the business, you'll lead the development and delivery of integrated marketing plans, product launches, and campaigns that make a measurable commercial impact. If you're passionate about combining strategic thinking with customer insight to influence business success, this is an exciting opportunity to help shape the future of one of the world's most recognised brands.
Responsibilities
- Own the marketing strategy for your assigned sectors, developing insight-led plans that support ITCG's commercial objectives and Mid-Term Plan.
- Turn market intelligence into action by analysing customer, competitor, and industry trends to identify growth opportunities and shape strategic direction.
- Lead the planning and delivery of integrated marketing campaigns, product launches, lifecycle activity, and key sector events that drive measurable business results.
- Develop compelling marketing briefs that provide clear strategic direction, align stakeholders, and enable outstanding campaign execution.
- Manage end-to-end marketing plans, from strategy and planning through to execution, optimisation, and performance measurement.
- Own your sector marketing budget, ensuring effective investment, robust financial governance, and maximum return on marketing spend.
- Collaborate with Product Management, Sales, Digital, and Marketing teams to deliver customer-centric campaigns that support commercial priorities across Europe.
- Partner with National Sales Organisations (NSOs) and external agencies to ensure consistent execution while adapting strategies to local market needs.
- Monitor campaign and market performance, using data and insights to continuously optimise activity and improve commercial outcomes.
- Act as the recognised marketing expert for your sectors, providing strategic insight, thought leadership, and innovative ideas that influence business decisions.
- Champion marketing excellence, staying ahead of market, technology, and customer trends while continuously developing your own expertise and helping Canon remain at the forefront of B2B marketing.
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Qualifications
- Proven experience in B2B marketing, ideally within a technology, imaging, or solutions-led environment.
- Strong strategic thinking skills, with the ability to translate market insights into commercially impactful marketing plans.
- Excellent communication and stakeholder management skills, with the confidence to influence and collaborate across functions, markets, and seniority levels.
- Commercially minded, with experience managing marketing budgets and optimising investment to maximise ROI.
- Highly organised and able to manage multiple priorities, delivering high-quality work in a fast-paced environment.
- Experience leading complex marketing projects from concept through to execution, ensuring successful delivery against objectives.
- Strong analytical skills, using customer, market, and performance data to inform decisions and continuously improve results.
- Cross-cultural awareness and experience working across international markets, with the ability to adapt approaches to diverse audiences.
- A good understanding of technology trends and their commercial application, with the ability to translate technical concepts into compelling customer value propositions.
- A proactive, collaborative mindset with a passion for innovation, continuous learning, and delivering marketing that drives measurable business impact.
Canon Core Behaviours
- Drive for results
- Focus on the Customer
- Take ownership and accountability
- Act as a team player
- Shows courage and conviction
- People orientated
- Caring for self and others
Salary
Up to £47,000 - 56,185 plus 10% bonus (dependant on experience)
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About Us
At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact.
With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
- Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
- Enjoy hybrid working (3 days in office, 2 from home)
- Benefit from flexible hours, professional development, and a wide range of perks
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
- Access a competitive salary, wide-ranging benefits, a generous pension scheme, and up to 38% discount on Canon products
- Be part of a company that values sustainability, inclusion, and your personal growth
- Great transport links - Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.
With Canon, you'll get the support and encouragement you need to grow from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
At Canon, we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.
Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.
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