Accenture

Marketing Transformation Brand Manager

London
Posted 30 days ago

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Marketing Transformation Brand Manager

Marketing Transformation Brand Manager Location: London About Marketing Advisory: Marketing Advisory is uniquely positioned within Accenture Song to help clients on their Marketing Re-invention journey. We build close relationships with our clients to fully understand their growth objectives. Working collaboratively with them to help shape their transformation and support them on all aspects of this journey. This can include developing a strategic vision, brand strategy, operating model, new ways of working, embracing new technologies, driving a culture change or building people capabilities and skills. We bring strong client-centred, Marketing practitioner skills and partner across the Accenture organization to help our clients create winning customer experiences and drive their Marketing performance. As a Marketing Transformation Brand Manager you will lead project workstreams, develop solutions, manage client communications and support business development initiatives. If you’re looking for a stimulating career working in a vibrant environment, with access to training and a global network of experts, this could be the role for you. In our team you will learn how to: Shape the future of marketing re-invention, working with our clients to develop a roadmap of change that helps them to drive growth, brand performance and new ways of working. Combine human ingenuity with technology to make change happen in practice, supporting the people who work in our client businesses to navigate and thrive through times of change Apply Generative AI and agentic technologies to marketing, from shaping a client’s strategic vision and operating model to practical implementation that creates tangible value. Help our clients develop and deliver winning, technology enabled, customer experiences. Support our clients to address today’s financial reality: optimizing marketing investments, and identifying opportunity to fuel growth, using proprietary analytics tools and benchmarks. Build strong people capabilities with clients to enable them to deliver marketing re-invention in practice. Accelerate your learning and development by working at the cutting edge of marketing and consulting As a Brand Manager in Marketing Advisory you will: Engage with marketing leadership teams to explore their vision and purpose for the function in driving business objectives and strategies Lead and project manage workstreams as part of larger client projects Develop project content to deliver solutions that exceed client expectations and drive real marketing re-invention Guide clients through the complexities of Generative AI to identify and unlock opportunities that deliver genuine, bottom-line impact. Advise marketing leadership on how Generative AI and agentic technologies can strategically transform their function across people, processes and technology. Contribute to client projects to shape and co-create Capability Strategies, Operating Models, Transformational Roadmaps and Change Management programmes to drive organisational growth and performance improvement in teams to deliver tangible results Partner with other capability areas across Accenture to deliver end-to-end business transformation Assess organisation capability gaps in areas such as: Operating model, Insights, Segmentation & Portfolio Strategy, Strategy & Planning, Customer Engagement and Digital marketing Build strong internal networks and relationships, supporting our continued business growth agenda and contributing to our team spirit and unique company culture Who we’re looking for: Significant marketing experience in a similar Brand management role, either within a blue-chip client, marketing consultancy or agency You will have experience designing and leading the delivery of complex projects including product innovation and marketing campaign development and delivery within a multi-national organisation Experience across a breadth of marketing disciplines including insight, strategy and planning, innovation, customer experience, e-commerce and social media marketing. A deep and practical understanding of Generative AI and agentic technologies and their transformative impact on marketing. Strategic experience advising clients on how this technology can reshape their marketing capabilities. Practical, hands-on experience in areas such as prompt engineering. The ability to make the complex simple; you can cut through the hype surrounding emerging technology to guide clients towards real-world, valuable solutions. Strong conceptual and analytical thinking skills with excellent attention to detail. Excellent inter-personal skills and the ability to influence, collaborate, partner and build relationships. A natural curiosity and passion for marketing, with a deep understanding of industry trends and the strategic and practical impact of Generative AI, agentic technologies, and the broader marketing technology landscape. Experience in any of the following sectors: Life Sciences and Consumer Healthcare, Financial Services, Consumer Goods and Communication, Media, Entertainment and Technology What’s in it for you At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes up to 30 days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice. Flexibility and mobility are required to deliver this role as there will be requirements to spend time on-site with our clients and partners to enable delivery of the first-class services we are known for. About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive. Explore your next step at Accenture Belong. Grow. Thrive. Join a great place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture

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Skills

Brand management
Marketing strategy
Generative AI
Agentic technologies
Project management
Change management
Prompt engineering
Customer experience
Digital marketing
Operating models
Strategic vision
Business development
Analytical thinking
Stakeholder management
Marketing transformation