Accenture UK & Ireland

Marketing Transformation Brand Manager

London
Posted 3 months ago

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Marketing Transformation Brand Manager

Location: London

About Marketing Advisory:

Marketing Advisory is uniquely positioned within Accenture Song to help clients on their Marketing Re-invention journey. We build close relationships with our clients to fully understand their growth objectives.

Working collaboratively with them to help shape their transformation and support them on all aspects of this journey. This can include developing a strategic vision, brand strategy, operating model, new ways of working, embracing new technologies, driving a culture change or building people capabilities and skills.

We bring strong client-centred, Marketing practitioner skills and partner across the Accenture organization to help our clients create winning customer experiences and drive their Marketing performance.

As a Marketing Transformation Brand Manager you will lead project workstreams, develop solutions, manage client communications and support business development initiatives.

If you’re looking for a stimulating career working in a vibrant environment, with access to training and a global network of experts, this could be the role for you.

In our team you will learn how to:

Shape the future of marketing re-invention, working with our clients to develop a roadmap of change that helps them to drive growth, brand performance and new ways of working. Combine human ingenuity with technology to make change happen in practice, supporting the people who work in our client businesses to navigate and thrive through times of change Apply Generative AI and agentic technologies to marketing, from shaping a client’s strategic vision and operating model to practical implementation that creates tangible value. Help our clients develop and deliver winning, technology enabled, customer experiences. Support our clients to address today’s financial reality: optimizing marketing investments, and identifying opportunity to fuel growth, using proprietary analytics tools and benchmarks. Build strong people capabilities with clients to enable them to deliver marketing re-invention in practice. Accelerate your learning and development by working at the cutting edge of marketing and consulting

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As a Brand Manager in Marketing Advisory you will:

Engage with marketing leadership teams to explore their vision and purpose for the function in driving business objectives and strategies Lead and project manage workstreams as part of larger client projects Develop project content to deliver solutions that exceed client expectations and drive real marketing re-invention Guide clients through the complexities of Generative AI to identify and unlock opportunities that deliver genuine, bottom-line impact. Advise marketing leadership on how Generative AI and agentic technologies can strategically transform their function across people, processes and technology. Contribute to client projects to shape and co-create Capability Strategies, Operating Models, Transformational Roadmaps and Change Management programmes to drive organisational growth and performance improvement in teams to deliver tangible results Partner with other capability areas across Accenture to deliver end-to-end business transformation Assess organisation capability gaps in areas such as: Operating model, Insights, Segmentation & Portfolio Strategy, Strategy & Planning, Customer Engagement and Digital marketing Build strong internal networks and relationships, supporting our continued business growth agenda and contributing to our team spirit and unique company culture

Who we’re looking for:

Significant marketing experience in a similar Brand management role, either within a blue-chip client, marketing consultancy or agency You will have experience designing and leading the delivery of complex projects including product innovation and marketing campaign development and delivery within a multi-national organisation Experience across a breadth of marketing disciplines including insight, strategy and planning, innovation, customer experience, e-commerce and social media marketing. A deep and practical understanding of Generative AI and agentic technologies and their transformative impact on marketing. Strategic experience advising clients on how this technology can reshape their marketing capabilities. Practical, hands-on experience in areas such as prompt engineering. The ability to make the complex simple; you can cut through the hype surrounding emerging technology to guide clients towards real-world, valuable solutions. Strong conceptual and analytical thinking skills with excellent attention to detail. Excellent inter-personal skills and the ability to influence, collaborate, partner and build relationships. A natural curiosity and passion for marketing, with a deep understanding of industry trends and the strategic and practical impact of Generative AI, agentic technologies, and the broader marketing technology landscape. Experience in any of the following sectors: Life Sciences and Consumer Healthcare, Financial Services, Consumer Goods and Communication, Media, Entertainment and Technology

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What’s In It For You

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes up to 30 days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice.

Flexibility and mobility are required to deliver this role as there will be requirements to spend time on-site with our clients and partners to enable delivery of the first-class services we are known for.

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Skills

Marketing
Brand Management
Project Management
Generative AI
Analytical Thinking
Client Communication
Customer Experience
Digital Marketing
Change Management
Collaboration
Strategic Planning
Innovation
E-commerce
Social Media Marketing
Technology Integration
Capability Development