• You’ll identify opportunities to use AI, automation, and marketing technology to reduce manual effort, improve productivity, and create capacity for teams to focus on higher-value activity.
• You will build the AI tools and deliver them to the marketing team
• You’ll help evaluate, test, and implement new tools and capabilities, ensuring they solve genuine business problems and deliver measurable outcomes.
• You’ll measure and track the impact of transformation activity, including resource savings, cost efficiencies, adoption rates, and improvements in marketing performance.
• You’ll bring forward ideas and recommendations that help marketing teams work smarter and deliver greater value.

Driving Behavioural Change & Adoption

• You’ll work closely with campaign managers and marketing teams to embed behavioural science principles into marketing activity, helping improve customer engagement and campaign performance.
• You’ll influence stakeholders across marketing to adopt new approaches, building understanding, confidence, and commitment to change.
• You’ll act as a trusted partner to teams, helping them understand the value of new tools, methodologies, and ways of working.
• You’ll ensure transformation initiatives become embedded in day-to-day activity and deliver lasting behavioural change.

Delivering Transformation

• You’ll help deliver the marketing transformation roadmap, ensuring initiatives drive measurable improvements in marketing effectiveness, efficiency, and ways of working.
• You’ll collaborate with colleagues across marketing, data, technology, and insight functions to ensure transformation initiatives are aligned and deliver meaningful business value.
• You’ll navigate dependencies, challenges, and competing priorities to keep initiatives moving forward and maintain momentum.

What we need from you 💡

Marketing Transformation & Technology Experience

• You’ll have experience in marketing technology, marketing operations, digital transformation, or a similar role focused on improving marketing effectiveness.
• You’ll understand how marketing teams use technology and have experience implementing, embedding, or optimising tools and platforms that support marketing delivery.
• You’ll have experience working with AI-enabled tools, automation platforms, or emerging technologies, and understand how to apply them practically to deliver business value.
• You’ll understand the connection between marketing technology, customer data, insight, customer experience, and commercial performance.

Influencing & Change Leadership

• You’ll have a strong track record of influencing stakeholders and driving adoption, particularly where success depends on changing behaviours rather than simply implementing technology.
• You’ll be comfortable working with Campaign managers, and Marketing, Retail and Commercial stakeholders, helping them embrace new approaches and realise the benefits of change.
• You’ll have experience introducing new methodologies, frameworks, or capabilities into established teams and ensuring they become part of day-to-day ways of working.
• You’ll be confident challenging existing approaches constructively and helping stakeholders see the value of doing things differently.

How You Work

• You’ll bring excellent communication skills and be able to explain complex ideas clearly to both specialist and non-specialist audiences.
• You’ll have a practical, outcome-focused mindset and be motivated by delivering measurable results rather than transformation activity for its own sake.
• You’ll be resilient, patient, and comfortable operating in environments where influencing, persuasion, and relationship-building are critical to success.
• You’ll be comfortable taking ownership, working independently, and navigating ambiguity to move initiatives forward.
• Experience applying behavioural science principles within marketing would be highly beneficial, although we’re equally interested in candidates who are passionate about developing expertise in this area.

We Might Not Be Right For You If

• You only want to focus on your to-do list; we’re a small, high-performing team, we help each other to succeed.
• You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn’t right for everyone.
• You prefer a steady-state role with fixed processes; this role is best suited to someone who is curious, embraces change and is motivated by continuously improving how things work

If you think you have what it takes but don't meet every single point above, please do still apply. We'd love to chat and see if you could be a great fit.

Diversity and Inclusion

Our vision is to create a more rewarding world of travel and experiences. Delivering that requires diverse thinking and inclusive leadership.

We are committed to building a workplace where people feel they belong and are valued for their perspective. Inclusion drives better decisions, stronger performance and more innovative outcomes.

We actively encourage applications from people with different experiences and backgrounds, and are committed to ensuring our recruitment process is fair, inclusive and accessible.