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About ICP
ICP is a global leader in Content Operations, partnering with some of the world's most recognizable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content. Content confidently.™
With offices in Atlanta, London, Mexico City, Mumbai, and Shanghai, we operate on a global scale, delivering world-class solutions that drive exceptional business outcomes.
Who We Are
At ICP, our values define us: we are Curious, Focused, Creative, Trustworthy, and Inclusive.
We're A People First Company
At ICP, we provide benefits that matter to our people and enable us to be engaged both in and outside of work. We foster a culture where work/life balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays. We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.
Bring the Confidence
Are you a relationship-focused, driven professional with a growth mindset? Do you thrive on breaking through challenges and excelling in competitive environments? You're not expected to have all the answers, but your passion for uncovering solutions and building strong partnerships makes you the perfect fit for this role. We’d love to hear from you!
The Product Owner
The Product Owner plays a central role in shaping and delivering products and services by translating business objectives into clear, actionable requirements and priorities. This role requires understanding of Digital Asset Management (DAM), general MarTech ecosystems, and the ways digital content, data, and marketing technology solutions support business workflows. Working closely with stakeholders, delivery teams, and subject matter experts, the Product Owner ensures that solutions are delivered in line with business goals, user needs, and agreed ways of working.
This is a hands-on role requiring strong collaboration, communication, and decision-making skills, supported by practical knowledge of DAM platforms, content operations, and MarTech capabilities. The Product Owner is responsible for maximising value delivered by development teams through effective backlog management, stakeholder engagement, and continuous improvement. The role operates within a fast-paced environment where priorities may evolve, requiring adaptability, commercial awareness, and a focus on delivering measurable outcomes.
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Responsibilities
- Partner with business stakeholders to translate strategic objectives into clear product requirements and priorities.
- Define, manage, and maintain a well-structured product backlog aligned to business value and organisational goals.
- Collaborate with cross-functional teams to ensure successful delivery of product features and enhancements.
- Apply DAM and MarTech knowledge to ensure product decisions support effective asset management, content workflows, metadata practices, and marketing technology integrations.
- Create and maintain user stories, acceptance criteria, and supporting documentation.
- Facilitate backlog refinement activities and ensure work is broken down into achievable, testable increments.
- Prioritise requirements based on business value, risk, dependencies, and stakeholder needs.
- Lead sprint reviews and demonstrations, ensuring delivered functionality meets agreed business and quality expectations.
- Support product releases and adoption activities to maximise business value and user engagement.
- Monitor product performance and gather stakeholder feedback to drive continuous improvement.
- Contribute to product roadmaps and longer-term planning activities.
Business Analysis & Stakeholder Management
- Conduct analysis to understand business processes, challenges, and opportunities for improvement.
- Gather, document, and validate business and user requirements.
- Work closely with stakeholders to ensure alignment between business objectives and delivered solutions.
- Use knowledge of DAM and MarTech environments to identify workflow improvements, integration opportunities, and operational efficiencies.
- Facilitate workshops, discovery sessions, and requirements gathering activities.
- Build strong working relationships across teams and functions.
- Act as a trusted advisor and point of contact for product-related discussions and decisions.
Agile Delivery
- Collaborate with delivery teams to support effective sprint planning and execution.
- Ensure requirements are clearly understood and ready for development.
- Support delivery teams by providing product context around DAM workflows, MarTech platforms, content lifecycle processes, and related business rules.
- Participate in Agile ceremonies including sprint planning, daily stand-ups, reviews, retrospectives, and refinement sessions.
- Support continuous improvement initiatives across product and delivery practices.
- Identify risks, issues, and dependencies, working collaboratively to resolve them.
- Promote Agile best practices and a culture of collaboration, transparency, and accountability.
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Communication
- Communicate product priorities, decisions, and progress clearly to stakeholders at all levels.
- Provide regular updates on delivery status, risks, and opportunities.
- Support knowledge sharing and the adoption of best practices across teams.
- Manage stakeholder expectations professionally and transparently.
- Facilitate effective communication between business and technical teams.
- Translate DAM and MarTech concepts into clear, accessible language for business stakeholders, technical teams, and delivery partners.
Preferred Skills, Capabilities And Experiences
- Minimum 3–5 years’ experience in a Product Owner, Business Analyst, or similar role.
- Proven experience working within Agile delivery environments, preferably Scrum.
- Strong understanding of the Software Development Lifecycle (SDLC).
- Experience gathering, analysing, and documenting business requirements.
- Demonstrable experience managing and prioritising product backlogs.
- Strong stakeholder management and communication skills.
- Experience delivering software, digital, or technology-enabled solutions.
- Knowledge of Digital Asset Management (DAM) platforms and general MarTech ecosystems, including how digital content, data, and marketing technology solutions support business workflows.
- Commercial awareness and an understanding of balancing business value with delivery effort.
- Excellent problem-solving and decision-making abilities.
- Strong organisational skills with the ability to manage multiple priorities.
- High attention to detail and commitment to quality.
- Experience facilitating workshops and stakeholder discussions.
- Ability to coach and support colleagues and less experienced team members.
- Degree-level qualification desirable.
- Agile, Scrum, Product Owner, Business Analysis, or Project Management certifications preferred.
Someone Who Exemplifies Our ICP Values
- Curious: Always learning, eager to explore endless possibilities.
- Inclusive: Diversity is our strength. Every voice matters and we can achieve more when we do it together.
- Focused: With clear vision and unwavering dedication, we progress forward and deliver excellence.
- Creative: Unleashing imagination, innovating boldly, and redefining possible.
- Trustworthy: Built on honesty, respect, and integrity we stand strong together.
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