Dementia UK
Mass Participation Executive

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Salary: £33,000 - £35,000 per annum
Full Time, Permanent
Location: hybrid - a minimum of two days in the Aldgate, London office per week
Closing date: Thursday 23rd July at 11.59pm
Annual leave: 33 days (plus eight bank holidays)
Benefits:
- enhanced maternity, paternity and adoption leave, and shared parental pay
- family-friendly policies
- 8% employer pension contribution (Aviva)
- life assurance cover at 3 x annual salary
- health cashback plan (Medicash): employee cover plus up to four dependent children
- 24/7 virtual GP access (UK registered), plus access to Best Doctors
- confidential employee assistance programme (Medicash)
- access to a wellbeing app
- flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more*
- learning and development opportunities including bespoke training and access to LinkedIn Learning
- commitment to employee health and wellbeing.
- we have a Menopause Friendly accreditation and are a Disability Confident employer
Due to an internal promotion, Dementia UK has an exciting opportunity to join the Mass Participation team, where you will help to coordinate a portfolio of virtual events expected to raise over £4.7 million and bring in over 34,000 participants to the charity in the next year.
The virtual events portfolio at Dementia UK consist of a series of month-long challenges that bring our supporters together online across the UK. Participants receive a free incentive to take on a motivating challenge, from clocking up 60 miles in October to walking 1km a day in February, spending the month moving, connecting and fundraising for Dementia UK. Familiarise yourself with our Virtual Events portfolio here.
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As a Mass Participation Executive, you will be responsible for the end to end management of our virtual challenges, delivering marketing plans in collaboration with agency support and stewarding supporters to ensure participation. Using project management tools and a proactive can-do approach, you will ensure smooth event delivery, continuously analyse, and develop the virtual events portfolio. You will work closely with teams across Fundraising, Data, Marketing & Communications to drive income, collaborate and achieve high levels of engagement across the virtual events portfolio.
We’re looking for someone with previous fundraising experience. A background in areas such as individual giving, community fundraising, or challenge events would bring strong transferable skills to this role. If you have an understanding of effective marketing channels to drive participation in fundraising and effective stewardship techniques, we would love to hear from you.
This is also a fantastic chance for someone who has a proven track-record delivering against fundraising KPIs and who is motivated by its potential to bring people together, strengthen engagement, and create a lasting impact for Dementia UK.
This role will be subject to a Basic DBS check.
Our culture
In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.


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Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.
Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always.
Dementia UK is a Disability Confident Employer. If you’d like support to make an application, contact us.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.
*Please note that any decision on flexible working is based on business needs
When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice.
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