Breast Cancer Now
Mass Participation Manager (Wear it Pink)
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Salary: £40,000 to £45,000 per annum Hours: 35 hours per week Location: London (home and office based)
About the role
The Wear it Pink Manager plays a vital role in the successful planning and delivery of our biggest and most established mass participation event – Wear it Pink.
We have ambitious plans for this sector-leading product and we need the right person leading the team. We need someone who’s really able to make things happen. Driving the product forward, be creative and engage the entire organisation – all with supporters sitting at the heart of their thinking.
Leading a team of two and a wider matrix team of cross-organisation colleagues, you will ensure that we have the processes in place to enable the product to run effectively and efficiently. You’ll design a supporter journey that feels personal, inspiring and which leads to in-year support as well as repeat participation. You will work closely with the Marketing Manager who will be responsible for generating registrations for the campaign.
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If you’re creative, supporter-focused and have a strong understanding of the importance of process in mass participation event success, we want to hear from you!
About you
An experienced product officer or manager, you’ll be an expert in designing processes and supporter journeys for fundraising products with a keen eye for detail, processes and a creative flair. You’ll need to have the right balance between execution and leadership and will need to be able to build relationships that unlock product success.
You’ll have experience working with external agencies to deliver effective and engaging campaigns, and you’ll feel confident in ensuring the charity’s best interests are always at the heart of their work.
Job description and benefits
The job description and our attractive benefits are available for you to download.
Primary location of role and hybrid working
This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.
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When applying
We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please email Recruitment@breastcancernow.org.
Our commitment to equity, diversity and inclusion
We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who we support.
We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.
Closing date: 2 August 2026 11.59pm
Interview date: 10, 11 August 2026
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