ELC Beauty LLC
(Maternity Cover) Executive Director, Global Brand Marketing
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(Maternity Cover) Executive Director, Global Brand Marketing
Global Marketing Director (Maternity Cover)
Jo Malone London
We are seeking an experienced and strategic marketing leader to join our Global Marketing team on a fixed-term maternity cover contract. This pivotal role will lead the development and execution of integrated brand and innovation strategies, driving consumer engagement and business growth across our key portfolio segments.
As a key partner within our cross-functional, regional, and affiliate teams, the successful candidate will help shape the brand’s future pipeline, deliver impactful global marketing programs, and ensure consistent, consumer-centric storytelling across markets.
About the Role
This is a collaborative leadership position that demands:
- Strong commercial acumen with a deep understanding of luxury branding
- Strategic thinking and the ability to influence decision-making
- The flexibility to navigate a complex global organization
- Adherence to Jo Malone London’s luxury positioning while honoring British heritage
The role sits within a dynamic, fast-paced environment where creativity meets commercial strategy to foster long-term growth.
Responsibilities
Innovation Strategy & Product Development
- Lead marketing efforts from ideation to launch, ensuring alignment with the brand’s vision and global category trends
- Develop and execute a 3-year category innovation pipeline and launch calendar, balancing new product introductions with commercial innovation initiatives
- Identify breakthrough ideas, ingredients, and consumer-centric campaigns to elevate Jo Malone London’s market leadership
- Collaborate with Product Development and Packaging teams to drive formulation innovation and sustainability initiatives
- Track and analyze post-launch performance to continuously optimize future strategies
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Go-to-Market & Integrated Marketing
- Own the go-to-market strategy for assigned categories, including new launches and commercial innovations, ensuring compelling and authentic consumer-first campaigns across all channels
- Develop 360-degree marketing campaigns, integrating efforts with cross-functional teams
- Lead always-on storytelling initiatives, working closely with Social, Communications, and Creative teams to:
- Drive desirability year-round
- Tap into cultural trends and moments
- Lead iterative creative briefing processes to inspire high-impact brand assets and visual identity
- Partner with cross-functional teams to ensure seamless execution across all touchpoints
Consumer & Market Insights
- Leverage data-driven insights from consumer research, social listening, CRM, and industry trends to shape brand strategies and innovation
- Conduct competitive analysis, tracking market shifts to identify white-space opportunities and new business potential
- Partner with the Global Pricing Group to:
- Analyze pricing strategies
- Ensure competitiveness across regions
- Drive consumer-first storytelling, embedding insights into product messaging and marketing activations
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Qualifications & Competencies
The ideal candidate will demonstrate these essential key competencies:
- Strategic Thinking – Ability to identify trends, define objectives, and shape long-term direction
- Innovation Leadership – Championing creative solutions while maintaining commercial viability
- Commercial Acumen – Deep understanding of business metrics, market dynamics, and revenue drivers
- Cross-Functional Collaboration – Bridging gaps between marketing, product development, creative, and sales teams
- Global Stakeholder Management – Navigating diverse perspectives in a multinational organization
- Campaign Development & Execution – End-to-end ownership of strategic and creative activations
- Leadership & Team Development – Inspiring teams to deliver exceptional results
- Problem Solving & Decision Making – Agile, data-backed decision-making under pressure
- Organizational Agility – Adapting quickly in fast-evolving market conditions
-- Note: This role involves fixed-term maternity cover until August 2025. Applicants should reflect their passion for luxury branding, heritage-driven innovation, and GCC (Growth, Culture, Commerce) to align with Jo Malone London’s ethos.*
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