IPG Mediabrands
Measurement Director, EMEA - Nike
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About Us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM, Initiative and Mediahub and through its innovative marketing specialist companies Kinesso, Magna, Orion, Rapport and Mediabrands Content Studio. Mediabrands clients include many of the world’s most recognisable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries, representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
Role Description
The Director of Measurement is a crucial leadership role within the Nike Initiative team, responsible for shaping and driving the measurement strategy across the EMEA region. This role involves aligning measurement practices with Nike's global and EMEA objectives, as well as IPG's global requirements. The Director will oversee the measurement infrastructure, collaborate with various Nike teams, and provide thought leadership on best-in-class measurement solutions. This role requires a strong understanding of marketing measurement, advanced modelling techniques, and excellent communication and collaboration skills.
Key Responsibilities
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Measurement Strategy & Vision:
- Develop and execute the EMEA measurement strategy, aligning with Nike global/EMEA goals and IPG MB global/EMEA requirements.
- Anticipate future data needs and proactively develop solutions to meet them.
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Infrastructure Management:
- Oversee the design, maintenance, and quality of the EMEA measurement infrastructure (frameworks, channel measurement solutions, advanced modelling like MMM, Attribution & Incrementality testing).
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Data Enablement & Consultation:
- Collaborate with Nike Initiative teams (Marketplace, CapEx, C-FOP & Strategy) to ensure they have the right measurement capabilities based on the campaign requirements.
- Consult planners and strategists on the upfront measurement frameworks.
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Campaign Measurement Management:
- Manage the implementation of measurement solutions (with CapEx specialist teams) linked to the campaign KPIs for each campaign.
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Proactive Measurement Exploration:
- Proactive investigation and consultation into measurement solutions outside of platform and channel measurement (e.g., OOH tracking, footfall, attention).
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Thought Leadership:
- With supporting CapEx team, provide thought leadership to Nike on best-in-class tech and tools.
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Client Interaction:
- Serve as a key point of contact for Nike EMEA and Global teams regarding overarching measurement, alongside the Initiative CapEx leadership team.
- Proactively communicate any changes in direction that could impact deliverables.
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Scoping and Documentation:
- Translate client requirements (external/internal) into clear project scopes.
- Maintain comprehensive documentation of measurement infrastructure, reporting solutions, and metric definitions.
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Team Leadership:
- Provide clear direction and connect the team through collaborative projects.
Desired Skills & Experience
- Proven experience in marketing measurement, analytics, and attribution.
- Strong understanding of marketing mix modelling (MMM), attribution modelling, and incrementality testing.
- Experience with various measurement platforms and technologies (in particular Google and Meta).
- Excellent communication, collaboration, and client management skills.
- Strong analytical and problem-solving skills.
- Ability to translate complex measurement concepts into actionable insights.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
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Please reach out to Ninette at ninette.desousa@mbww.com, if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifices car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
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