Agility PR Solutions
Media Analyst
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Media Analyst
Media Analyst Role
About the Role
Reporting to the Director, Data Analytics & Media Intelligence, the Media Analyst plays a critical role in preparing media coverage analysis reports for clients. This includes:
- Understanding client needs
- Designing reporting approaches
- Coordinating execution
- Reviewing work
- Delivering polished final products
This analytical, editorial, project-oriented, and client-facing role demands strong communication, ownership, editorial judgment, and the ability to thrive under pressure. While technical skills can be developed, exceptional soft skills, curiosity, and calmness are essential.
Responsibilities
Media Monitoring and Analysis
- Develop expertise in Agility’s platforms and tools to monitor and evaluate media coverage across print, online, broadcast, blogs, and social media.
- Analyze media coverage using quantitative and qualitative methods, including:
- Tagging and categorization
- Sentiment analysis
- Data cleaning
- Trend identification
- Narrative synthesis
- Validation of automated outputs
- Create executive-ready reports with:
- Clear, concise writing
- Intuitive data visualizations
- Practical insights grounded in evidence
- Attention to accuracy, balance, and quality
Client Understanding and Communication
- Develop a deep working knowledge of assigned client accounts, including:
- Reporting goals
- Recurring sensitivities
- Communication preferences
- Ask thoughtful questions to clarify client needs and translate them into:
- Repeatable reporting approaches
- High-quality criteria for outputs
- Communicate professionally via email, phone, and video, demonstrating:
- Maturity
- Clarity
- Consultative approach
- Respond promptly to client inquiries, feedback, or concerns with:
- Calmness and professionalism
- Proactive problem-solving
- Appropriate escalation when necessary
Project and Portfolio Management
- Manage a portfolio of recurring and ad-hoc media reports, ensuring:
- On-time delivery
- High-quality standards
- Oversee the full report lifecycle:
- Data gathering
- Analysis
- Review
- Delivery
- Balance multiple deadlines while maintaining:
- Strong attention to detail
- Early risk identification
- Escalate concerns proactively when impacts to quality or timelines arise.
Collaboration, Tool Utilisation, and Process Improvement
- Collaborate effectively with:
- Team members (Canadian, Philippine analysts)
- Client Success colleagues
- Designers and managers
- Internal stakeholders
- Provide constructive, actionable feedback on colleague work.
- Translate client context for teams, clarifying:
- Reporting expectations
- Data requirements
- Writing standards
- Presentation needs
- Optimise processes using:
- Excel, PowerPoint, Agility platforms
- Approved AI-assisted tools
- Automation strategies to improve efficiency
- Support training, documentation, and process improvements.
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Requirements
Key Attributes
-
Communication, Judgment, and Client Service
- Brilliant written and verbal communication skills—capable of simplifying complex information for executives.
- Professional maturity in client-facing interactions.
- Ability to stay calm, constructive, and solution-oriented under pressure.
- Strong question-asking skills—to unearth client goals and translate them into actionable deliverables.
- Comfort interacting with clients and stakeholders via email, phone, and video.
-
Analytical & Editorial Strength
- Sharp critical thinking and problem-solving capabilities.
- Ability to distinguish between data, inference, and overreach in insights.
- Strong writing and editing skills with attention to accuracy, tone, structure, and nuance.
- Empirical mindset—providing recommendations grounded in evidence.
- Interest in news, PR, communications, social media, and digital analytics.
-
Organization, Ownership, and Learning Agility
- Reliable organisation and time management—prioritise and execute multiple projects methodically.
- High standards for quality—follow-through with meticulous attention to detail.
- Proactive risk identification and clear escalation communication.
- Willingness to seek feedback, learn, and adapt—both from clients and colleagues.
- Occasional flexibility for time-sensitive client needs (limited/hours outside standard work time).
Experience and Technical Skills
- Industry Relevance (Desirable but not mandatory)
- Background in media analysis, data analysis, market research, public relations, journalism, or digital marketing.
- Experience working with clients or external stakeholders.
- Education (Advantageous but not required)
- Degree or diploma in Public Relations, Communications, Journalism, Market Research, Data Analytics, Business, Social Sciences, or related fields.
- Technical Proficiency
- Excel & PowerPoint (advanced skills a plus).
- Willingness to adapt to new tools, platforms, and workflows.
- Basic statistics, data quality, and visualisation knowledge (e.g., infographics, dashboards).
- Confidence using approved AI tools for efficiency, writing, or quality assurance.
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Desirable Additional Skills
- Experience with:
- Media monitoring platforms (e.g., Meltwater, Cision) or social listening tools
- Boolean search techniques, PR measurement frameworks
- French-language proficiency
- Advanced competencies in:
- Excel (pivot tables, data modelling)
- Power BI, Python, automation, or productivity dashboards
Why Join Us?
Benefits
- Fully remote work environment
- Collaborative culture with seamless digital tools
- Competitive compensation package
- Comprehensive benefits
- Private Health Plan
- Pension Plan
- Group Income Protection
- Life Assurance
- Employee Assistance Program (EAP)
- Development & progression opportunities
- Paid holidays and sick days
- Perks to enhance work-life balance
- Flex Fridays in summer
- Week-long break between Christmas and New Year’s
- No internal meetings on Fridays
AI at Agility
We leverage AI tools to enhance our hiring process—streamlining applications and ensuring recruiters focus on meaningful conversations. However, AI does not influence hiring decisions. All decisions are made by trained talent managers, guided by sound judgment and equity.
Our mission is to augment human insight, not replace it. This philosophy shapes relationships, storytelling, and team growth at Agility.
Diversity, Equity, and Inclusion
We actively promote an inclusive work environment, encouraging applications from all backgrounds regardless of:
- Race
- Religion
- Gender
- Age
- Disability status
- Sexual orientation
If your profile doesn’t align perfectly with our requirements but you’re excited, we’d love to hear from you. We’ll review applications for potential matches, now or in the future.
Accommodations and Accessibility If you require accommodations due to a disability or medical need at any stage of the application process, please reach out to careers@agilitypr.com for support.
Thank you for considering this opportunity—and looking forward to your application!
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