ELP Consult Ltd.
Media Buying Manager
City of London
Posted 6 months ago
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Head of Integrated Media Buying
Brief
Lead the development and execution of integrated media buying strategies across TV, digital, OOH, print, radio, and emerging media channels.
Key Responsibilities
- Oversee and manage relationships with external media agencies, ensuring alignment with internal stakeholders across brand, product, and retail marketing teams.
- Conduct in-depth audience analysis and market research to guide data-driven, targeted media investments.
- Negotiate media rates, placements, and sponsorship deals to maximize efficiency, value, and effectiveness.
- Continuously monitor and optimize media campaign performance, leveraging real-time analytics and post-campaign evaluations to drive improvements.
- Manage and track substantial media budgets, ensuring expenditures stay within agreed limits while maximizing campaign ROI.
- Maintain compliance with SOX and industry standards, brand guidelines, and regulatory requirements.
- Stay ahead of evolving media trends, emerging technologies, and channel opportunities within the UK automotive market.
- Prepare comprehensive post-buy analyses, highlighting performance insights, effectiveness, and actionable recommendations for future initiatives.
- Collaborate with senior management to inform strategic media investment decisions and contribute to quarterly business reviews and executive-level presentations.
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Requirements
- Education: Bachelor’s degree in Marketing, Advertising, Media, or a related field.
- Experience: 5+ years’ experience in media buying, preferably within automotive, technology, or agency settings.
- Key Competencies:
- Proven expertise managing large-scale, multi-channel media campaigns with measurable results.
- In-depth knowledge of the UK media landscape, consumer behaviour, and competitor benchmarking.
- Proficiency with media planning/buying platforms (e.g., Nielsen, Kantar, AdIntel, Google Ads, Meta, DV360).
- Excellent negotiation and vendor management capabilities.
- Strong analytical skills to measure, report, and optimize media performance effectively.
- Experience in budget management, financial compliance, and ROI-driven campaign execution.
- Ability to multitask, maintain attention to detail, and deliver under tight deadlines.
- Preferred: Automotive or FMCG industry experience.
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Skills
Media Buying
Multi-channel Campaign Management
Agency Management
Budget Management
Audience Analysis
Market Research
Negotiation
Performance Optimization
ROI Analysis
Financial Compliance
Media Planning
Stakeholder Management